New Jersey’s fashion scene continues to evolve, but few names carry the history, scale, and reputation of Jan’s Boutique in Cherry Hill. Known for decades as one of the East Coast’s premier destinations for special-occasion attire, the family-owned boutique is stepping into the new season with a sweeping expanded dress collection designed to meet the needs of virtually every milestone moment. From prom night to pageants, evening galas to mother-of-the-bride celebrations, Jan’s Boutique is positioning itself to remain the region’s go-to source for standout formalwear. For shoppers exploring fashion-forward destinations across the Garden State, Explore New Jersey’s directory of local boutiques is a useful companion.
Established in 1974, Jan’s Boutique has grown from a local fashion shop into a formalwear powerhouse that attracts customers from across New Jersey, Pennsylvania, Delaware, and beyond. Situated at 406 Marlton Pike East in Cherry Hill, the boutique has built its reputation on exceptional personal service and one of the largest in-store selections of special-occasion dresses available anywhere in the region.
The newly launched collection broadens its already impressive offerings, showcasing fresh designs across prom, evening wear, mother-of-the-bride and groom attire, and pageant looks. With more than 15,000 dresses from over 100 designers, Jan’s maintains an inventory that rivals larger department stores while preserving the intimate shopping experience of a family-run boutique.
One of the signature elements of the store is its size-inclusive philosophy. Dresses range from size 000 to 26, ensuring that every shopper—no matter their personal style, body type, or event—has access to a wide selection that can be tried on in person. This commitment sets Jan’s apart at a time when many formalwear retailers rely heavily on online ordering or limited in-store stock.
The boutique features curated floors dedicated to specific categories, including a full bridal department where wedding gowns receive their own space and specialized attention. The mother-of-the-bride and mother-of-the-groom collection is a particular standout, offering sophisticated silhouettes, elegant fabrics, and modern styles that appeal to women looking for something more polished than traditional department store options.
Prom season has long been a major moment for Jan’s Boutique, and the expanded prom lineup promises bold colors, dramatic details, and designer interpretations of current trends. The pageant and homecoming collection continues to emphasize showstopping designs that balance glamour with wearability. For those preparing for black-tie events or formal evenings, the boutique’s evening wear floor features everything from sleek minimalistic gowns to rich, embellished pieces suited for galas and celebrations.
In addition to its extensive inventory, Jan’s Boutique is known for its personalized styling experience. Shopping is largely by appointment, giving guests dedicated time with consultants who do not work on commission—an approach that encourages honest, tailored guidance rather than pressure-driven sales. Their on-site alterations team includes seasoned seamstresses capable of fine-tuning gowns for perfect fit, a service that remains essential for formalwear.
This combination of thoughtful service, unmatched selection, and decades of expertise continues to make Jan’s a fashion landmark in the region. Its latest collection expansion underscores the boutique’s commitment to evolving with customer needs while maintaining the high standards that have defined the brand for more than 50 years.
As New Jersey’s special-occasion season gains momentum, Jan’s Boutique offers shoppers a unique blend of tradition, trend-savvy design, and personalized care—qualities that keep generations of customers returning year after year and help secure its place as a cornerstone of the state’s formal fashion landscape.
