New Jersey’s entertainment landscape is about to undergo a major evolution. A bold, immersive concept that has already redefined social gaming across the Northeast is officially making its way to Bergen County. Level99—the fast-rising experiential entertainment brand known for its high-energy, team-based challenge environments—is set to open a massive new venue at Westfield Garden State Plaza in 2027, introducing a completely new category of nightlife and interactive recreation to the region.
For a state already rich in live entertainment, dining, and cultural experiences, this arrival signals something different. Level99 isn’t just another attraction—it’s a fully realized, next-generation “adult playground” engineered for connection, competition, and repeat discovery. And with its debut in one of New Jersey’s busiest retail and lifestyle destinations, it’s poised to become one of the most talked-about openings in years.
At its core, Level99 merges multiple entertainment formats into a single, fluid experience. Think escape rooms, obstacle courses, and arcade-style gaming—but reimagined through a modern, design-forward lens. The result is a sprawling venue featuring more than 50 interactive challenge rooms, each built around a unique concept that tests both physical agility and mental sharpness. Unlike traditional escape rooms that lock players into a single narrative, Level99’s format is dynamic and fast-paced. Teams of two to six players enter individual rooms for rapid-fire challenges lasting just one to four minutes, encouraging movement, experimentation, and strategic thinking across a wide variety of environments.
This structure fundamentally changes how people engage with interactive entertainment. There’s no long wait between games, no linear storyline to follow, and no pressure to “finish” a single mission. Instead, guests circulate through a curated ecosystem of challenges, choosing their path and building their own experience in real time. It’s designed for replayability—meaning no two visits feel the same.
The competitive edge is equally compelling. For those who thrive on direct competition, Level99 introduces “duels”—head-to-head games where players can test their reflexes, timing, and tactics against one another. These player-versus-player experiences elevate the energy inside the venue, transforming it into a social arena where bragging rights are earned, not given. Whether it’s a casual night out with friends or a high-stakes group outing, the environment naturally fosters engagement and interaction.
But Level99 is not just about games—it’s about atmosphere. One of the brand’s most distinctive elements is its integration of local art throughout the venue. More than 50 custom installations are expected to be featured, turning the space into a hybrid between an interactive gallery and an entertainment complex. Every corner is designed to be visually striking, immersive, and unexpected, encouraging exploration beyond the games themselves. This emphasis on artistic identity aligns with a broader shift in experiential venues, where aesthetics and storytelling play a central role in how audiences connect with a space.
Dining and nightlife are also central to the Level99 concept. Unlike traditional entertainment centers that treat food as an afterthought, Level99 incorporates a full-service restaurant and bar program that stands on its own. Guests can expect elevated pub-style cuisine, craft cocktails, and a beverage selection designed to complement the high-energy environment. At other locations, partnerships with established brewing brands have helped anchor the culinary experience, and the New Jersey venue is expected to deliver a similarly robust offering.
This integration of gaming, dining, and social space positions Level99 squarely within the growing “eatertainment” sector—a category that continues to expand as consumers seek more immersive and memorable ways to spend their time. For Bergen County, the addition of Level99 represents a strategic upgrade to an already powerful retail and lifestyle corridor. Westfield Garden State Plaza, long recognized as one of the premier shopping destinations in the region, is steadily evolving into a full-spectrum experience hub. The inclusion of a concept like Level99 accelerates that transformation, drawing in a broader audience that extends beyond traditional retail.
From a demographic standpoint, Level99 is designed primarily for adults, with a strong appeal to the 21+ crowd looking for something beyond the standard night out. However, the venue remains accessible to younger participants, typically recommended for ages 10 and up due to the complexity of the challenges. This flexibility allows it to function as both a nightlife destination and a daytime group activity, making it suitable for everything from corporate team-building events to birthday celebrations and social gatherings.
Ticketing is structured to accommodate different levels of engagement, with options ranging from two-hour sessions to full-day passes. This tiered approach reinforces the brand’s emphasis on customization, giving guests control over how deeply they want to immerse themselves in the experience.
The expansion into New Jersey is part of a broader growth strategy for Level99, which has already established successful locations in Natick, Massachusetts; Providence, Rhode Island; and Tysons, Virginia. Additional venues are in development, including high-profile destinations like King of Prussia, Pennsylvania, and Disney Springs in Florida. Each new location builds on the brand’s core philosophy while adapting to the unique character of its surroundings.
For New Jersey, the timing couldn’t be better. The demand for experiential entertainment is surging, driven by a cultural shift toward activities that prioritize connection, movement, and shared experiences. Consumers are increasingly looking for alternatives to passive entertainment—something more engaging than simply watching a screen. Level99 answers that demand with a concept that is as social as it is immersive.
As 2027 approaches, anticipation will only continue to build. The arrival of Level99 at Westfield Garden State Plaza is more than just another opening—it’s a statement about where entertainment is headed in New Jersey. It reflects a broader evolution in how people gather, compete, and unwind, blending physical activity, mental challenge, and social interaction into a single, cohesive experience.
For Bergen County and beyond, this is not just a new venue. It’s a new standard.















