The Lab Fabrication, a Gardena, California-based custom fabrication company that specializes in building the physical environments that define how major brands create immersive consumer experiences, has leased the entire 30,283-square-foot industrial building at 620 Gotham Parkway in Carlstadt, New Jersey, securing the facility to anchor its expansion into the New York metropolitan market. The Metz Industrial Group of Bussel Realty Corp. represented The Lab Fabrication in the transaction. The landlord, Oliver Street Capital, was represented by CBRE. Financial terms were not disclosed.
The transaction, announced July 6, reflects the specific and sustained growth in demand for professionally managed fabrication and production space within close logistics proximity to New York City — the market where the entertainment, retail, hospitality, and experiential marketing industries that commission The Lab Fabrication’s work are most densely concentrated and where the premium on rapid, reliable delivery of physically complex branded environments is highest. Custom fabrication at the level The Lab Fabrication operates — creating the three-dimensional, experience-driven installations, branded retail environments, and immersive activation spaces that define how companies physically present themselves to consumers in the current era of experiential marketing — requires a different kind of industrial real estate than standard distribution or light manufacturing. It requires ceiling heights that accommodate large-format builds in progress, loading infrastructure capable of handling oversized finished pieces, electrical capacity for the power-intensive equipment that fabrication at this scale demands, and the kind of parking and access that a workforce of skilled craftspeople and the regular arrival of client teams reviewing work in progress require. The property at 620 Gotham Parkway addresses all of those functional requirements within a geographic footprint that makes the New York metropolitan market immediately accessible.
The building’s physical specifications are well-matched to a fabrication operation of this type. Located on a 1.9-acre site, 620 Gotham Parkway offers 6,300 square feet of dedicated office space alongside the industrial floor, 16-foot clear ceiling heights that provide the vertical clearance large fabrications require, four loading docks and one drive-in door for the movement of finished pieces and incoming materials, wet sprinkler fire suppression, heavy power infrastructure, and parking for 44 vehicles. The 16-foot clear height is a meaningful operational specification for a company working in large-format fabrication — it is the difference between being able to construct and review a full-scale installation before it ships to a client site and having to manage that review in separate sections. The four loading docks reflect an operation that receives materials regularly and ships completed pieces on production schedules that do not accommodate the delays that insufficient loading infrastructure creates.
The Carlstadt address situates The Lab Fabrication in one of the most strategically positioned industrial submarkets in the northeastern United States. The Meadowlands industrial corridor, where 620 Gotham Parkway sits, offers simultaneous proximity to the New Jersey Turnpike’s northern interchange system, the George Washington Bridge, the Lincoln and Holland Tunnels, Port Newark/Elizabeth, and Newark Liberty International Airport — the full range of freight, ground, and air logistics infrastructure that a company receiving materials from across the country and shipping completed large-format installations to client sites throughout the New York metropolitan region requires in daily operations. The GWB access is particularly relevant for a fabrication company serving Manhattan clients who need completed pieces delivered to installation sites on schedules that reflect the compressed timelines of retail openings, brand activations, and experiential events: the ability to load a completed piece at the dock in Carlstadt and deliver it across the George Washington Bridge to a Manhattan installation site within the same operational window is a logistical capability that the Meadowlands location makes consistently achievable.
Oliver Street Capital, the landlord in the transaction, is a value-based real estate investment manager founded in 2014 whose stated focus is acquiring, financing, and managing industrial real estate assets in supply-constrained markets along the East Coast — a strategy whose logic is clearly visible in the Northern New Jersey Meadowlands market, where the combination of proximity to New York City and limited developable land has produced the supply constraint that makes well-specified existing industrial buildings in this corridor attractive acquisitions. The CBRE representation of Oliver Street Capital in the transaction reflects the institutional-quality approach to asset management that characterizes the landlord’s portfolio strategy.
The Metz Industrial Group of Bussel Realty Corp., which represented The Lab Fabrication in the transaction, is the industrial and retail real estate services division within BRC whose principals — Jordan Metz, senior associate Benito Abbate, and sales associate James Friel — structured the transaction on behalf of the tenant. Jordan Metz’s public statement on the completed deal identifies the specific combination of factors that made 620 Gotham Parkway the right selection for The Lab Fabrication’s East Coast expansion: scale, infrastructure, and strategic location that together support the company’s continued growth rather than simply providing a building to occupy. His framing of the property’s operational value — enhanced efficiency, expanded production capabilities, and improved ability to serve clients across the New York metropolitan region and beyond — reflects the genuine operational logic that drove The Lab Fabrication’s site selection: a company that builds the physical environments through which brands present themselves to consumers needs a facility that is itself a productive, well-specified, strategically located asset rather than an operational compromise.
For the Northern New Jersey industrial real estate market, the transaction is one more data point in a sustained pattern: California-based and nationally headquartered companies in the creative, experiential, and production industries are consistently choosing Meadowlands-corridor addresses for their East Coast expansions, drawn by the logistics access, the relatively competitive rental market compared to similar-quality space in outer-borough New York, and the specific physical specifications that the Meadowlands corridor’s industrial stock reliably provides. The Lab Fabrication joins a growing roster of West Coast-origin companies that have made Northern New Jersey their East Coast operational home for exactly these reasons.
