The global luxury resale market just got a transformative upgrade as Trenbe, the Seoul-based resale powerhouse, officially unveiled cluebe, an AI-driven authentication service now accessible in 44 countries and 14 languages. After an impressive beta run that drew early adopters from around the world, the company has moved the platform into full release—positioning itself as one of the first to make high-precision, AI-powered luxury verification this widely available.
At its core, cluebe operates on an elegantly simple promise: upload a photo of your designer item, and the system’s advanced AI will analyze and verify its authenticity within minutes. What once required in-person evaluations, week-long wait times, and costly third-party experts can now be completed from a phone or laptop, giving luxury buyers and sellers unprecedented convenience and confidence.
Industry observers have long predicted that artificial intelligence would become central to the resale ecosystem, and Trenbe’s expansion underscores how quickly the technology is maturing. Luxury authentication demands the highest level of scrutiny—materials, stitching patterns, micro-logo variations, production-year details, and countless subtle cues that human eyes often miss. cluebe’s model is trained on millions of data points and item images across dozens of top brands, allowing it to flag inconsistencies with remarkable precision.
The global rollout also signals the growing role of tech innovation within the resale and fashion industries. Consumers have become increasingly tech-savvy, and resale platforms must compete not only on supply and pricing but also on trust. Bringing AI verification to such a large international audience helps close the gap between digital convenience and security, making international peer-to-peer transactions more viable than ever. For New Jersey’s tech-forward audience—and for readers following developments across the state’s growing innovation corridor—this surge in authentication technology aligns with ongoing trends documented in our coverage of technology and tech.
Trenbe’s timing is strategic. Global demand for authenticated resale continues rising, fueled by sustainability-minded shoppers and a younger generation deeply comfortable with buying and selling pre-owned luxury goods. By marrying AI with accessibility, cluebe introduces a standard that many believe will soon be expected across the industry. With no physical limitations, no geographic barriers, and instantaneous results, the service could quickly become a cornerstone tool for collectors, resellers, and first-time shoppers navigating high-value purchases.
What makes this launch especially notable is its positioning within a rapidly evolving landscape. The intersection of artificial intelligence and fashion isn’t new—but scalable, consumer-friendly applications like this are still rare. By opening cluebe to an expansive, multilingual global audience, Trenbe is not only showcasing its technological capabilities but also accelerating the shift toward a more transparent, confidently authenticated resale marketplace.
As AI continues to reshape the way we interact with luxury goods, services like cluebe highlight how digital innovation can remove friction from the buying and selling process. For the millions who engage in luxury resale every year, this development represents a meaningful step toward safer transactions and smarter technology—one that will likely inspire a wave of similar advancements throughout the tech and fashion sectors.
The company, originally founded in Seoul, South Korea, operates satellite offices in Seoul, London, and New Jersey, and employs more than 100 people across its locations. This New Jersey office serves as a base of operations to support the company’s US rollout and services, including potential future local consignment drop-off points for customers in the region.
