New Jersey’s online gambling market continues to surge, setting another revenue record with $213.6 million in October, according to figures released by the New Jersey Division of Gaming Enforcement. This marks a new milestone for the state, surpassing the previous month’s record of $208 million.
The latest numbers highlight a clear trend: more people are turning to internet gambling rather than visiting Atlantic City casinos in person. As the world adapts to digital platforms, New Jersey is reaping the benefits of its growing online gaming industry, which now stands as a major revenue driver.
When factoring in total revenue, including both in-person casino winnings and sports betting, the state’s gambling market reached nearly $500 million in October. This figure represents a 2.6% increase compared to the same month last year, underscoring the continued growth of New Jersey’s gaming sector.
However, it’s important to note that the $213.6 million in internet and sports betting revenue isn’t entirely pocketed by the casinos themselves. Much of that money is shared with third-party partners such as sports books, tech platforms, and online operators, which means that the casinos only retain a portion of the earnings. In contrast, in-person casino winnings are considered the core business for most operators, as this money remains largely within the casinos’ control.
Despite the booming online market, in-person gambling at Atlantic City’s casinos is still lagging behind pre-pandemic levels. In fact, two-thirds of the casinos are still struggling to recapture the revenue levels they saw before COVID-19. Only three casinos — Borgata, Hard Rock, and Ocean Casino — posted higher in-person gambling revenue in October than they did in October 2019. This suggests that while online gambling is thriving, the in-person casino experience has not fully rebounded for the majority of operators.
As internet gambling continues to grow, it’s clear that New Jersey’s online platforms are becoming a more dominant force in the state’s overall gambling market. With new records being set, the shift toward digital betting is likely to keep reshaping the industry, potentially signaling the beginning of a new era for Atlantic City’s casino landscape.
