When conversations turn to the entertainment industry, the spotlight almost always falls on recording artists, actors, athletes, producers, or record labels. Rarely does the public get an opportunity to look behind the curtain at the companies responsible for shaping the public images, professional development, media strategy, and long-term careers of the people who become household names. Yet for more than four decades, one New Jersey company has done exactly that, quietly building a reputation as one of the entertainment industry’s most respected public relations and artist development firms while operating from Fort Lee.
Double XXposure Media Relations, Inc., founded and led by entertainment industry veteran Angelo Ellerbee, has spent more than forty years proving that successful careers are rarely built on talent alone. Behind every legendary performer is a team responsible for developing an artist’s image, refining communication skills, preparing them for interviews, navigating media attention, managing public perception, and helping them sustain careers that last decades rather than months. That philosophy has made Double XXposure one of the most distinctive firms in the business and one of New Jersey’s most enduring success stories in the entertainment industry.
Unlike many public relations agencies that focus almost exclusively on securing media coverage or distributing press releases, Double XXposure has built its reputation around a far more comprehensive philosophy of artist development. The firm’s approach resembles the classic entertainment model perfected during Motown’s golden era, when artists were viewed not simply as performers but as complete professionals whose public image, communication skills, confidence, business knowledge, and personal presentation were every bit as important as their musical ability.
That philosophy has allowed Double XXposure to work with an extraordinary collection of artists representing virtually every corner of the entertainment industry. Over the years, the company’s client roster has included some of the most recognizable names in modern music, among them Michael Jackson, Whitney Houston, Lionel Richie, Mary J. Blige, Alicia Keys, Dionne Warwick, Roberta Flack, and DMX. The firm’s influence also extends deeply into hip-hop, having represented pioneering artists including Doug E. Fresh, Big Daddy Kane, and Eric B., performers whose contributions helped define one of the world’s most influential musical genres.
The company’s international reach becomes even more evident through its longstanding relationships within reggae music. Double XXposure has represented legendary artists including Buju Banton, Shabba Ranks, Cedella Marley, and Damian “Jr. Gong” Marley, demonstrating that the firm’s expertise extends well beyond American popular music into artists whose cultural influence spans multiple continents and generations.
Entertainment has never been the firm’s only focus. Over the years, Double XXposure has also provided strategic communications and public relations services to prominent media personalities, athletes, and public figures. Radio personality Angie Martinez, internationally recognized supermodels Naomi Campbell and Iman, Heisman Trophy winner Ricky Williams, and Olympic gold medalist Angelo Taylor are among the diverse group of clients who have relied upon the firm’s experience in managing public visibility, professional branding, and media strategy.
The diversity of that client roster speaks to something larger than celebrity representation. It reflects the firm’s understanding that public image is no longer confined to one industry. Whether someone is recording albums, competing in professional sports, hosting a nationally syndicated radio show, or building an international fashion career, today’s public figures face many of the same communications challenges. Every interview, public appearance, social media post, business partnership, and brand decision contributes to a professional reputation that must be carefully developed and consistently managed.
That understanding forms the foundation of Double XXposure’s philosophy of artist development.
Rather than viewing publicity as simply generating headlines, the firm approaches career development as an ongoing educational process. Image consultation extends far beyond wardrobe selection, encompassing fashion, grooming, presentation, personal style, and the overall visual identity that becomes part of an artist’s brand. Professional etiquette training prepares clients for interviews, business meetings, public speaking opportunities, media appearances, and industry networking. Artists also receive guidance regarding contracts, legal terminology, business practices, and intellectual property, providing them with a stronger understanding of an industry that has historically rewarded those who understand both creativity and commerce.
This comprehensive approach reflects an increasingly important reality within today’s entertainment business. Talent alone rarely guarantees longevity. The modern entertainment landscape demands adaptability, professionalism, business awareness, media literacy, and strategic thinking. Artists are expected to function not only as performers but also as entrepreneurs, business owners, content creators, spokespersons, and brand ambassadors. Preparing individuals for those responsibilities requires considerably more than traditional public relations.
Few people understand that evolution better than Angelo Ellerbee.
Throughout a career spanning more than four decades, Ellerbee has become one of New Jersey’s most respected communications professionals, earning recognition not only for the clients he has represented but also for his commitment to mentoring future generations of artists, entrepreneurs, and public relations professionals. His work has consistently emphasized authenticity, professionalism, personal accountability, and long-term career planning over short-term publicity or fleeting media attention.
Those contributions have earned recognition extending well beyond the entertainment industry. Ellerbee has received Presidential Honors recognizing his lifetime achievements, been awarded an honorary doctorate, earned inclusion among the Out100 Storytellers, and was honored in his hometown when a Newark street was officially renamed Angelo Ellerbee Way. Each distinction reflects decades of work that has influenced artists, businesses, nonprofit organizations, and aspiring communications professionals throughout the country.
His impact also extends into publishing. As the author of books including Ask Angelo and Before I Let You Go, Ellerbee has shared many of the principles that guided his career, offering readers insight into leadership, communication, motivation, professionalism, and personal growth. Those works reinforce the same philosophy that has shaped Double XXposure since its earliest days: meaningful success is built through preparation, discipline, continuous learning, and authentic relationships rather than publicity alone.
Today, Double XXposure continues evolving alongside an entertainment industry that bears little resemblance to the one in which the company was founded. Public relations now extends across digital platforms, streaming services, podcasts, online publications, video content, influencer marketing, and social media channels that operate around the clock. Yet despite those technological changes, the firm’s underlying philosophy has remained remarkably consistent. Effective communication, thoughtful branding, professional preparation, and long-term strategic planning remain as valuable today as they were when the company first opened its doors more than forty years ago.
That evolution now includes expanded educational initiatives designed to share the firm’s expertise with a broader audience. Beyond traditional publicity services, Double XXposure has expanded into professional development, strategic consulting, crisis communications education, mentorship opportunities, and masterclasses that help entrepreneurs, artists, executives, and communications professionals better understand the rapidly changing media landscape. The expansion reflects the growing demand for practical knowledge from professionals who have spent decades navigating the highest levels of the entertainment business.
For New Jersey, Double XXposure represents something larger than a successful public relations firm. It is another reminder that the Garden State’s influence on the entertainment industry extends well beyond recording studios, concert venues, and performers. Companies working behind the scenes—whether in artist management, public relations, branding, production, publishing, or communications—play equally important roles in shaping popular culture. While Manhattan, Los Angeles, and Nashville often dominate conversations about the entertainment business, New Jersey continues producing companies whose influence reaches across the global music industry while remaining firmly rooted in their home communities.
Fort Lee provides an especially fitting home for that legacy. Long before Hollywood emerged as the center of American filmmaking, Fort Lee served as one of the country’s original motion picture capitals. Early film studios established themselves there because of its proximity to New York, varied landscapes, and growing creative community. More than a century later, companies such as Double XXposure continue that tradition by demonstrating that New Jersey remains an important center for media, communications, entertainment, and creative entrepreneurship.
The company’s longevity may ultimately be its greatest achievement. In an industry where agencies frequently appear and disappear with changing trends, Double XXposure has continued building relationships across multiple generations of artists and entertainment professionals. Its ability to evolve while maintaining its core philosophy reflects a business built not around publicity alone but around trust, preparation, professionalism, and an understanding that successful careers require thoughtful planning as much as creative talent.
For aspiring artists, entrepreneurs, communications professionals, and business leaders, Double XXposure offers an important lesson about the entertainment industry itself. Behind every successful public figure is often a network of experienced professionals helping shape opportunities, navigate challenges, and build sustainable careers. Those contributions may rarely receive the same attention as platinum albums or sold-out concerts, but they remain essential to the success stories audiences celebrate every day.
More than forty years after its founding, Double XXposure Media Relations continues to stand as one of New Jersey’s quiet success stories—a company whose influence can be measured not only by the extraordinary names that have appeared on its client roster, but by the countless careers, brands, and public figures it has helped prepare for lasting success. In doing so, the Fort Lee firm has earned its place as one of the Garden State’s most accomplished and enduring contributors to the global entertainment industry.
