Hoboken’s dining scene is set to welcome an exciting new addition in the coming months with the arrival of With Love, Valentina, a fresh restaurant and wine bar moving into a familiar neighborhood corner. Located at 700 First Street, the space that once housed the beloved pub Northern Soul is being reimagined for a new era of food, drinks, and nightlife in the Mile Square City.
A New Chapter for a Storied Hoboken Address
The southwest corner of Hoboken’s Sky Club building has long been a gathering place for locals. For years, Northern Soul brought a mix of comfort food, live music, and neighborhood vibes to the space after relocating there in 2016. But when the Sky Club began a major exterior renovation, Northern Soul was forced to close its doors last year, leaving residents wondering what would come next.
Now, with renovations wrapping up, With Love, Valentina is stepping in to fill the void — and bring something entirely new to Hoboken’s already vibrant restaurant landscape.
Who’s Behind With Love, Valentina?
The new venture comes from With Love Valentina LLC, with the liquor license now officially transferred following approval by Hoboken’s Alcoholic Beverage Control Board in May 2025. The license is held by Eduardo Genao, who is also listed as the sole agent of the LLC. Genao, a Hoboken business professional with ties to Weehawken, also manages at Wise Vision.
While many details about the restaurant are still under wraps, testimony before the board confirmed that the new concept will focus heavily on wine and crafted cocktails, positioning it as a chic, elevated addition to the area’s dining and nightlife offerings.
What We Know So Far
- Location: 700 First Street, Hoboken, inside the Sky Club building
- Previous Tenant: Northern Soul (closed during building renovations)
- Ownership: With Love Valentina LLC, headed by Eduardo Genao
- Focus: Restaurant and wine bar, with cocktails highlighted in board testimony
- Status: Renovations to the building are nearing completion, with the restaurant expected to begin build-out soon
Though construction on the interior space hasn’t yet begun, the anticipation is building. Hobokenites are eager to see how the team behind With Love, Valentina will bring the concept to life in a location that has already been a cornerstone of the community for nearly a decade.
Hoboken’s Growing Restaurant and Nightlife Scene
The arrival of With Love, Valentina comes at a time when Hoboken’s food and beverage scene continues to thrive. Known for its mix of old-school neighborhood favorites, trendy cocktail bars, and waterfront dining destinations, Hoboken has become a hub for both locals and visitors looking for a night out.
Wine bars, in particular, have been growing in popularity, offering a more intimate alternative to Hoboken’s bustling beer gardens and sports pubs. If the early details are any indication, With Love, Valentina will fit right into this new wave while adding its own modern twist.
What’s Next?
At this time, no official menu, cuisine style, or opening date has been announced for With Love, Valentina. What we do know is that Hoboken food lovers won’t have to wait too long. With construction wrapping up on the Sky Club’s exterior, the interior build-out for the restaurant should be next in line — setting the stage for an opening later this year.
Until then, locals are left to imagine whether the concept will lean more toward a Mediterranean-inspired wine bar, a New American kitchen with craft cocktails, or something entirely unexpected.
Explore More Hoboken Restaurants
As we await the grand opening of With Love, Valentina, there’s no shortage of incredible dining options to explore across Hoboken and the rest of New Jersey. For guides to the latest restaurant news, new openings, and hidden gems across the state, visit our New Jersey Restaurants section.
