Atlantic City, known for its vibrant energy and coastal charm, now offers a new level of refined relaxation for gentlemen seeking an elevated grooming experience. Say hello to Hammer & Nails, the city’s swankiest new barbershop, which recently opened its doors on the iconic Atlantic City Boardwalk this past May. This isn’t just a place for a quick trim; it’s a sanctuary designed for ultimate comfort, complete with cushy seating, large screens, and a selection of adult beverages.
Conceived by founder Michael Elliot and brought to the New Jersey shore by partners Dr. Avi Boodram and Andrei Gurnham, Hammer & Nails redefines the traditional barbershop. It’s a male-centric, spa-inspired haven where every service is an experience. Think expertly crafted haircuts, indulgent manicures and pedicures, and classic shaves, all delivered in a private-club-like atmosphere.
What sets Hammer & Nails apart from other grooming establishments? According to Dr. Boodram, the focus is squarely on the “experience.” “Each service is carefully thought out by our corporate partners, and products and processes are then added to truly create an experience,” he explains. It’s about more than just a service; it’s about escaping the everyday and indulging in some well-deserved pampering.
The specialized treatments on offer are truly unique. Imagine the Luxe 24k Haircut Experience, designed to leave you feeling completely revitalized. This premium service includes a sharp razor outline, a soothing after-shave neck massage, luxurious lavender steam towels, a cooling CBD scalp massage, and even a 24k gold mask for radiant skin. It’s a total reset for both your look and your mind.
For those who appreciate the finer things, Andrei Gurnham highlights the Jack Hammer Foot Treatment. Described as “liquid gold from fingers to toes,” this ultimate premium manicure and pedicure combo is a must-try, especially for whiskey enthusiasts. The Jack Daniels whiskey-infused service provides a warm soak, professional callus resurfacing, an invigorating sugar scrub, a relaxing massage, meticulous nail care, a warm paraffin treatment, and a comforting hot-towel wrap.
Hammer & Nails also caters to its devoted clientele with membership-based grooming clubs. These monthly memberships offer customizable sets of services, allowing members to enjoy significant savings on services and products, priority booking, and even the flexibility to share services with friends and family. While walk-ins are always welcome, it’s highly recommended to call ahead or schedule your visit online or through their convenient app to secure your spot in this sought-after retreat. A standout perk for members? The ability to enjoy the same benefits and privileges across all Hammer & Nails locations, nationwide.
Dr. Boodram shared the personal inspiration behind opening this unique establishment: “We often admit it was for selfish reasons: We both have a lot of hair, and it’s difficult for us to find a good, reputable salon that works for us—so we figured, why not build our own?” He reminisced about pandemic haircuts and the desire for “services in peace, and preferably in low lighting, where no one can see us through the front window.” At Hammer & Nails, the entire concept revolves around creating an oasis where you can truly escape and be pampered. Picture sinking into an oversized leather sofa, enjoying a stiff drink, slipping on noise-cancelling headphones, and catching up on your favorite shows on a big-screen TV – all while receiving top-notch grooming.
Hammer & Nails is located at 3105 Boardwalk, Atlantic City. To book your escape or learn more, call 609-363-3420. For more exciting ways to experience the Jersey Shore, be sure to visit Explore New Jersey’s Jersey Shore category.
