Anyone who has ever wandered a convention center hallway squinting at a folded paper map has run into exactly the problem ExpoFP was built to solve. The Hawthorne based company has spent years turning static, printed trade show floor plans into responsive, clickable web applications, and it has just launched a new integration with Cvent Events, connecting its interactive mapping technology directly into one of the event management industry’s largest platforms.

From a Database Backup Tool to the Trade Show Floor

ExpoFP’s origin story has almost nothing to do with events. The company traces back to Pranas.NET Corp, founded in Manhattan in 2003 by two developers who set out to build better tools for working with databases. Its first product, SQLBackupAndFTP, became one of the most widely installed database backup utilities ever released, eventually surpassing a million installations, followed in 2010 by SqlBak, a web based service for managing remote database backups across hundreds of servers from a single dashboard. The company relocated its headquarters from New York to Hawthorne, New Jersey in 2016, and two years later launched ExpoFP, applying the same engineering discipline that built its backup tools to an entirely different problem, helping event organizers replace static floor plans with something considerably more useful.

That pivot has paid off. ExpoFP now serves event organizers, exhibitors, and attendees across trade shows, exhibitions, and large conferences worldwide, offering a genuinely three sided platform built to solve a different problem for each group standing in a convention hall.

Why the Cvent Integration Matters

The new Cvent Events integration extends ExpoFP’s reach into an event management ecosystem used by a huge share of the trade show and conference industry, letting organizers already running their registration, exhibitor management, and event logistics through Cvent add ExpoFP’s interactive mapping directly into that same workflow rather than managing a separate, disconnected tool. That kind of native integration matters more than it might first appear, since floor plan software has historically operated as an isolated add on for many organizers, requiring manual data entry to keep booth assignments, exhibitor information, and the live map all in sync. A direct integration removes that friction, letting booth sales, exhibitor profiles, and the map itself stay synchronized automatically as an event evolves.

The offline wayfinding capability in particular addresses a genuine, recurring pain point in large venue navigation. Massive convention centers routinely produce dead zones where cell signal and public Wi-Fi simply cannot keep up with tens of thousands of attendees competing for bandwidth simultaneously, precisely the moment a paper map traditionally became the only reliable fallback. By preloading its maps and wayfinding data directly onto a device, ExpoFP has built a workaround for exactly that scenario, letting attendees continue navigating a venue with real time, step by step directions even when their phone shows zero bars.

A New Jersey Company Built on an Unglamorous Problem

What makes ExpoFP’s story worth telling is how unglamorous its founding problem actually was. A company that began by helping database administrators avoid losing their backups has ended up solving an entirely different kind of navigation problem, one that plays out in person, at scale, inside convention centers packed with exhibitors and attendees who simply need to find each other efficiently. With its new Cvent integration now live and its existing partnerships with platforms like Grip, Swapcard, and Eventscase already established, the Hawthorne based company has positioned its interactive maps as infrastructure across a meaningful share of the events industry, technology most attendees will use without ever knowing the company behind it started out backing up SQL servers rather than mapping trade show floors.