Education Level
High School – Master’s Degree
Sample Job Descriptions
Public Information Officer
A Public Information Officers develops municipal campaigns and strategies to broadcast the town’s activities to town residents, community businesses, and the press. This role prepares items such as press releases and newsletters, oversees social media accounts and websites, and develops digital content and printed materials. As well as developing a communications plan for emergency situations. Similar to a Public Relations Manager in the private sector, strong writing skills and creativity are key skills needed.
Communications Director
This role is responsible for creating communications plans that align with the municipality’s objectives and goals. Responsibilities include maintaining relationships with the media, developing content for digital and print platforms, developing talking points for speeches, and brand management. The Director also analyzes and monitors the effectiveness of communications campaigns.
Graphic Designer
This creative role is responsible for developing illustrations, infographics, and promotional pieces to assist with communications campaigns and promoting municipal activities. This role may also be tasked with providing technical guidance on designing print and web materials, and implementing best practices related to accessibility.
