Downtown Bernardsville has become even more vibrant with the opening of Après, a boutique designed for fashionable young ones. This charming shop is quickly becoming the go-to destination for parents looking to dress their kids in style while finding unique gifts, toys, and accessories.
Après was founded by three moms—Lindsay Johnson, a lawyer, Whitney Hagan, a speech pathologist, and Vicky DiGiorgio, a former retailer and event planner—who all share a passion for fashion and a love of family. The trio, who met through their oldest children in nursery school, are no strangers to the balance of work and family life. With a combined seven children aged 3 to 8, they decided to launch a business that would offer them both flexibility and a creative outlet.
“Our shop is a reflection of our ‘after having babies’ journey,” says Hagan. “It’s something we wanted to create that allows us to have the flexibility we need while showcasing our collective creativity.” Johnson adds, “Our customers love the range we offer, from kids’ clothing in sizes 2T to tween, to unique toys, gifts, and accessories.” The boutique encourages visitors to browse in person, but also offers a user-friendly website for online shopping, with delivery available nationwide.
“The beauty of our business is the diversity of our backgrounds,” DiGiorgio says. “Each of us brings a different perspective, and it truly enriches the way we approach the business.” DiGiorgio, who has experience working with New Jersey fashion influencer Teggy French, says this mix of expertise helps set the store apart from others in the area.
Located at 20 Olcott Square, Après is open Tuesday through Saturday. You can also shop online at apresnj.com or explore the store’s Instagram page (@apresnj) for a closer look at their latest offerings.
Whether you’re in the area or browsing from afar, Après is sure to become your new favorite stop for chic kids’ clothing and one-of-a-kind finds.
