Total Wine & More, one of America’s largest independent retailers of wine, beer, and spirits, has officially opened its newest New Jersey location, bringing an expansive selection of beverages and a unique shopping experience to North Brunswick. The grand opening took place on September 30 at 871 Route 1 in the North Village Shopping Center, a prominent retail hub anchored by Trader Joe’s.
Spanning 32,000 square feet, the North Brunswick store offers an impressive collection of over 8,000 wines, 4,500 spirits, and 2,500 beers, including a diverse mix of domestic, imported, and craft brands, along with locally made New Jersey brews. Wine enthusiasts will appreciate the climate-controlled wine cellar housing rare selections, while cigar aficionados can explore a walk-in humidor stocked with fine cigars.
A standout feature of this location is its large classroom, designed to host consumer tastings, educational sessions, and product demonstrations. The space also supports ongoing staff training to ensure team members stay knowledgeable about emerging trends and products. When not in use for classes, the classroom can be reserved for private events or meetings, offering a flexible and interactive environment for the community.
In celebration of the opening, Total Wine & More will donate 10% of all wine sales from September 30 through October 5 to local organizations, including Elijah’s Promise and the North Brunswick First Aid & Rescue Squad. Shoppers can also enjoy 20% off select Winery Direct wines in 750 ml and 1.5 L bottles during this period.
Total Wine & More’s expansion in New Jersey now includes seven stores, with additional locations in Cherry Hill, West Orange, River Edge, Union, Eatontown, and Totowa. The North Brunswick store occupies the former Bed Bath & Beyond space within North Village Shopping Center, joining other popular tenants such as Panera Bread, Smashburger, Ulta Beauty, Michaels, Staples, Mattress Warehouse, and Chili’s.
Leasing representatives and management officials emphasized the store’s arrival as a milestone for the shopping center. They highlighted Total Wine & More’s broad appeal, strong brand recognition, and commitment to providing an exceptional retail experience as key factors that make it a perfect fit for North Brunswick.
With extended weekday and weekend hours — Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from noon to 8 p.m. — this new location offers New Jersey residents easy access to a world of wines, spirits, and craft beers, along with expert guidance and tasting opportunities for both casual shoppers and connoisseurs.
For beer enthusiasts and craft beverage fans looking to explore New Jersey’s brewing and beverage scene, this North Brunswick store is a must-visit destination. Learn more about local breweries and beer events across the state at Explore New Jersey’s beer and breweries section.
