In a bold move signaling both growth and innovation in the marketing and communications sector, Princeton Partners Group, a New Jersey-based management and holding company focused on specialty marketing agencies, has officially acquired a majority stake in Stackpole, a respected creative agency located just outside of Boston.
Though the exact financial details of the transaction remain undisclosed, what’s clear is that this acquisition marks a significant step forward for both companies — and for the regional marketing landscape.
💼 A Strategic Merger of Minds and Markets
The acquisition of Stackpole brings together two powerhouses in the financial services marketing world. With deep experience catering to middle-market banks and financial institutions, the newly combined entity is poised to offer enhanced services and expanded reach, especially to banks and firms looking for sophisticated branding, data-driven marketing, and scalable growth strategies.
Stackpole will now operate under the new name Stackpole – Princeton Partners Group, reflecting its integration into the broader Princeton Partners portfolio while preserving the creative agency’s long-standing legacy.
“This is more than a merger — it’s a strategic alliance,” said Kevin D. Kuchinski, CEO of Princeton Partners Group. “This partnership enables Stackpole’s original team to remain deeply involved, while gaining access to resources and opportunities that will propel our shared mission forward.”
📈 Helping Financial Institutions Think Bigger
The core mission of this partnership is focused on transformation — particularly digital transformation for community and regional banks. As the financial industry continues to evolve at breakneck speed, many institutions find themselves caught between wanting to innovate and lacking the resources or know-how to execute.
With Stackpole’s reputation for inventive, creative campaigns and Princeton Partners Group’s data-centric, performance-driven expertise, the new entity is uniquely positioned to help banks navigate that challenge. Whether through brand strategy workshops, merger and acquisition communications, or performance marketing campaigns, the team is aiming to modernize how financial brands engage with next-generation consumers.
“Banks don’t just need better advertising — they need smarter, more measurable strategies,” explained Tom Sullivan, Chairman of Princeton Partners Group. “We’re talking about brand platforms that can evolve, scale, and be optimized for every channel and audience.”
🧠 Combining Creativity with Analytics
President of Stackpole, Pete Stackpole, sees the merger as a chance to elevate what’s possible for their clients. “We’re thrilled to combine our creative strength with Princeton’s planning sophistication and deep analytics capabilities,” he said. “Together, we can offer predictable ROI and forward-thinking marketing solutions that were previously out of reach for many mid-sized banks.”
It’s a natural fit, considering both agencies have built reputations for creating brand experiences that not only look great, but also deliver results.
🏦 Banking on the Future
Over the years, Princeton Partners Group has developed close partnerships with a number of respected financial institutions, including:
- Peapack Private Wealth Management
- Taylor Bank
- Ledyard National Bank
- OneLocal Bank
With the addition of Stackpole’s expertise and New England presence, the firm is set to expand its footprint and bring its full-service, high-impact approach to even more banks navigating industry disruption, shifting consumer expectations, and regulatory complexity.
👥 About Princeton Partners Group
Formed by the executive leadership of Princeton Partners, a branding and marketing firm with roots dating back to 1965, Princeton Partners Group is home to a team of over 30 creatives, strategists, and marketing pros. The firm was created to build a family of like-minded, independently operated marketing agencies, each with a shared commitment to innovation, client service, and measurable success.
Their goal? To empower specialized firms to scale and thrive — without losing their unique identity or values.
🌐 A New Era in Financial Marketing
With Stackpole now under its umbrella, Princeton Partners Group is signaling not just regional expansion, but a commitment to reshaping how financial institutions connect with modern audiences — combining decades of traditional marketing wisdom with cutting-edge tools and strategies.
For a sector as fast-changing and competitive as banking, that’s a partnership worth watching.
📍 Explore New Jersey will continue to track local business developments, strategic acquisitions, and the growth of creative and tech industries throughout the Garden State. Stay tuned for more updates on the people and companies shaping the future of commerce in New Jersey and beyond.
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