Get ready to experience the iconic Bergen Town Center like never before! This essential destination in Paramus, a jewel in the crown of North Jersey’s retail landscape, is officially celebrating its dazzling transformation with a spectacular two-day community event dubbed “BTC Reimagined” happening this June 20th and 21st, 2025.
After significant investments in refreshing its visual appeal – think sleek new signage, lush landscaping, and intuitive wayfinding – Bergen Town Center is inviting everyone to come and see its stunning new look. But this isn’t just about aesthetics; it’s about elevating the entire shopping and community experience.
For decades, Bergen Town Center has been more than just a place to shop; it’s been a vibrant gathering spot for families and friends, a central point in Paramus’s bustling retail scene. Its strategic location and diverse offerings have long made it a magnet for shoppers, drawing over 11 million visits annually. With anchor tenants like Whole Foods, Target, Nordstrom Rack, Marshalls, and a fantastic array of other beloved brands including Nike, Adidas, Ruth’s Chris Steakhouse, and Old Navy, it’s a true retail powerhouse.
The driving force behind this impressive revitalization is Urban Edge Properties, who acquired the center in 2015. Since then, they’ve poured over $50 million into renovations and redevelopment projects, all designed to enhance the million-square-foot outlet mall’s appeal and keep it at the forefront of modern retail. As Bassam Mhich, Senior Vice President of Asset Management at Urban Edge, aptly puts it, this reimagined space will “showcase the newest concepts that have chosen to locate here as well as draw even more.”
A Weekend of Excitement: Taste, Stars, and Wellness!
The “BTC Reimagined” celebration is packed with fantastic events you won’t want to miss:
Friday, June 20th: “Taste of BTC” (3 PM – 6 PM in the court near Kohls)
Prepare your palates for a culinary journey! “Taste of BTC” offers a unique opportunity to sample delicious bites from some of the mall’s most popular restaurants. Imagine savoring flavors from fan favorites and getting a sneak peek at exciting, soon-to-open eateries like the highly anticipated Ani Ramen and Tacoria. You’ll even get to cast your vote for “Bergen’s Best Bite”!
Participating establishments include:
- Ani Ramen
- Bluestone Lane
- Charley’s Philly Steaks
- Chopt Creative Salad Co.
- Kimchi Smoke BBQ
- Meltemi Greek Restaurant
- Miller’s Ale House
- Mori Mori
- Ridgewood Station Café
- Tacoria
- Villa Italian Kitchen
Adding to the excitement, celebrity chef, restaurateur, and television personality Josh Capon, a proud Tenafly resident, will be on hand. Plus, enjoy complimentary samples from Pepsi to perfectly complement your food tastings. Be one of the first 400 attendees and snag a limited-edition BTC Moscow mule mug as a special keepsake!
Saturday, June 21st: Community Celebration (Morning Yoga/Zumba + Meet & Greets)
The festivities continue into Saturday with a focus on community and celebrity. Start your day with energizing rooftop morning yoga and Zumba classes – a fantastic way to embrace wellness and enjoy the refreshed surroundings.
Later in the day, get ready for some star power with exclusive indoor meet-and-greet events:
- Tommy DeVito (New York Giants Quarterback): From 11 AM to 1 PM, football fans will have the chance to meet the beloved local hero, snag an autograph, and even grab a selfie.
- Melissa Gorga (“Real Housewives of New Jersey” Star): From 2 PM to 4 PM, reality TV enthusiasts can meet the iconic Melissa Gorga for photos, autographs, and maybe even a sweet treat from her famous “Sprinkles by MG.”
Expect even more giveaways and entertainment throughout the day, ensuring a fun-filled experience for everyone.
The rebrand of Bergen Town Center isn’t just a facelift; it’s a strategic evolution, solidifying its position as a vibrant hub for shopping, dining, and community connection. This weekend’s celebration is the perfect opportunity to witness firsthand the exciting future of this North Jersey landmark.
For more on what makes our region so special, be sure to explore more of what North Jersey has to offer!