Welcome to today’s Explore New Jersey Technology & Business Report, where we shine a spotlight on the game-changers, policy shifts, and market movers powering growth across the Garden State. From platinum-level strategy awards to cutting-edge AI for B2B marketers, New Jersey is showing the country what it means to lead with purpose, adapt with precision, and innovate with heart.
📈 Dive into more from the state’s innovation economy right here:
👉 Explore NJ Technology & Business
🏆 Premier NX Takes Platinum for Transformational Workforce Strategy
Let’s start with a homegrown win that’s making waves on a global stage.
Premier NX, a tech-enabled outsourcing and co-sourcing provider headquartered right here in New Jersey, has just earned the Platinum TITAN Business Award for their bold and effective Operations Management Strategy. The recognition comes as a result of the company’s success in reshaping how workforce strategy is handled in the fast-paced world of insurance tech.
Through automation, streamlined training, and advanced analytics, Premier NX helped a leading insurtech partner scale with agility, reduce overhead, and unlock real-time performance insights. More than just a back-office boost, this was a strategic play that’s now being studied as a case study in scalable, people-centric transformation.
What’s exciting for New Jersey? This win puts a spotlight on the state’s talent pool and proves that local innovation has the muscle to compete globally.
🤖 Valasys Launches Next-Gen Intent-Based ABM with AI Score
Newark-based Valasys Media is officially turning heads in the B2B marketing space with the launch of their AI Score—a real-time, intent-based account-based marketing (ABM) system that’s helping teams get smarter, faster, and more targeted.
Since its release last November, Valasys AI Score has shown staggering results:
- 40% increase in first-touch success rates
- 35% reduction in sales development rep (SDR) burnout
- 2.3x improvement in targeting precision
The secret? AI Score leverages real-time buyer intent signals, cross-channel engagement metrics, and predictive analytics to pinpoint prospects who are most likely to convert. It’s a serious leap forward for marketers looking to break through noise and reach decision-makers with relevance and timing.
It’s also a strong indicator of the kind of AI-first development happening right here in the Garden State. New Jersey is no longer just a launchpad—it’s becoming the lab where next-gen B2B strategies are born.
🚀 Christina Brown Promoted to VP at BESLER
From strategy to leadership: BESLER, a long-standing leader in revenue recovery and hospital reimbursement services based in Princeton, just promoted Christina Brown to Vice President of Reimbursement Services.
Brown’s journey from consultant to executive exemplifies the kind of upward mobility and institutional knowledge that fuels organizational longevity. With healthcare systems under constant financial pressure, BESLER’s ability to help hospitals recover millions in lost or mismanaged reimbursements is essential—and Christina’s leadership will be key to navigating evolving CMS guidelines and payer trends.
The healthcare finance space continues to evolve, and BESLER’s move signals that New Jersey companies are building resilient teams for long-term impact.
🏗️ Hue Soul: A New Residential Vision in East Orange
Tech and business innovation don’t exist in a vacuum—they thrive where there’s a foundation of great places to live, work, and build. That’s why the launch of Hue Soul, a brand-new residential community in East Orange, deserves a spotlight.
Developed by The Home Edition at Compass, Hue Soul offers 116 thoughtfully designed rental residences aimed at enriching daily life with modern amenities and a sense of connectedness. With easy access to transit and a location that blends urban energy with suburban calm, this project is part of a larger trend: revitalizing urban cores through intentional design and development.
It’s not just about new housing—it’s about community building. And as New Jersey’s cities continue to grow, projects like Hue Soul will define what the next decade of Garden State living looks like.
📊 New Jersey Releases First Plain-Language Financial Summary
Transparency meets technology in Trenton, where New Jersey’s State Auditor has released the first-ever plain-language summary of the state’s Annual Comprehensive Financial Report (ACFR).
Mandated by 2023 legislation and delivered in April 2025, this new 40-page report distills over 400 pages of data into digestible insights for lawmakers, business owners, and residents alike. Among the highlights:
- FY 2024 concluded with a negative net position of $158.7 billion
- Total revenues: $95.6 billion | Total expenses: $86.6 billion
- Outstanding long-term obligations: $201 billion
- Population growth: Now 9.5 million, reflecting steady demographic expansion
- Unemployment: Still occasionally trending above national averages
This financial snapshot matters for more than just government wonks. For businesses evaluating New Jersey’s fiscal health, credit ratings, and investment climate, it’s a critical tool. The move toward clarity and comparison could strengthen New Jersey’s standing as a data-forward, business-ready state.
📘 Dive deeper into business-focused legislation, trends, and transparency:
👉 Explore NJ Tech & Business
🏠 The Real Estate Tug-of-War: Sellers Cut Prices, Buyers Hold Off
The New Jersey housing market is cooling—but it hasn’t frozen over just yet.
Despite a rise in listings this spring, buyers are sitting tight. According to local experts, the disconnect is real: sellers are hoping for 2021-level prices, while buyers are expecting post-recession bargains. Neither is budging.
- National existing-home sales are down 2.4% through April
- Prices were slashed on nearly 1 in 5 listings last month
- Affordability constraints and volatile mortgage rates remain a major drag
In New Jersey, where housing demand has historically outpaced supply, this shift could open the door for strategic buyers. If a recession materializes, it could speed up the transition to a buyer’s market—but for now, we’re in a standoff.
Want to stay ahead of housing market trends?
👉 Track NJ Real Estate and Economic Shifts
♻️ NJDEP Calls for Recycling Leaders: Nominations Open
Innovation isn’t just digital. It’s environmental, too.
The New Jersey Department of Environmental Protection (NJDEP) has opened nominations for its annual Recycling Awards, honoring institutions, individuals, and businesses helping to reduce waste and boost sustainability.
With categories like “Rising Star,” “Recycled Product Procurement,” and “Outstanding Educator,” the awards aim to highlight the full ecosystem of efforts shaping a greener, smarter New Jersey.
This is your chance to recognize the sustainability champions in your community—and show that innovation and accountability go hand in hand.
♻️ Nominate a sustainability leader before July 25.
👉 Read more on Tech, Environment & Innovation
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