New Jersey Tourism Research and Insights – Discover the Pulse of Tourism in the Garden State
The New Jersey Division of Travel and Tourism (NJTT) serves as the state’s premier authority on tourism, dedicated to showcasing everything New Jersey has to offer while enhancing the quality of life for residents and communities alike. NJTT plays a vital role in positioning New Jersey as a top travel destination, acting as both an industry leader and a resource hub for tourism stakeholders across the state.
Our Mission and Services
At NJTT, our mission is to inspire visitors, foster economic growth, and strengthen community pride by promoting the diverse experiences available throughout New Jersey. We provide marketing leadership, strategic guidance, and practical support to help tourism organizations thrive. Key services include:
- Domestic and International Marketing Programs: We execute integrated campaigns to attract travelers from across the U.S. and around the globe. For advertising inquiries, please contact Dana Communications, our agency of record.
- Grant and Cooperative Marketing Programs: We provide financial support to organizations and Destination Marketing Organizations (DMOs) to promote tourism initiatives and collaborative projects statewide.
- Comprehensive Economic Research: Our team produces data-driven insights, economic impact reports, and visitor profile studies to guide tourism strategy and investment.
- Trade Show Partnerships: NJTT collaborates with industry partners to represent New Jersey at national and international tourism trade shows, expanding the state’s reach.
- Travel Agency & Tour Group Support: Personalized consultation helps travel professionals design compelling itineraries that highlight New Jersey’s attractions.
- Public Relations Training and Education: We offer guidance and professional development opportunities for tourism stakeholders seeking to maximize exposure and engagement.
- DMO and Stakeholder Outreach: NJTT provides ongoing consultation, networking opportunities, and support for Destination Marketing Organizations and local tourism partners.
Our approach emphasizes collaboration, innovation, and proactive leadership. We function as state ambassadors, committed to promoting New Jersey’s tourism assets and creating experiences that leave lasting impressions.
The Economic Impact of Tourism in New Jersey
Tourism remains a critical driver of New Jersey’s economy. In 2024, the industry generated an impressive $80.4 billion in total economic impact, with visitor spending alone reaching $50.6 billion. This activity directly contributed $5.4 billion in state and local taxes, demonstrating the significant role travel plays in supporting New Jersey’s communities and public services. From family vacations along the Jersey Shore to cultural and culinary experiences in the heart of the state, traveler activity continues to energize the Garden State’s economy and support its diverse tourism offerings.
Tourism Research and Analytics
NJTT conducts comprehensive research to provide actionable insights for the tourism industry, including:
- Economic Impact Studies: Understanding how tourism contributes to New Jersey’s economy, including visitor spending, job creation, and tax revenues.
- Leisure Visitor Profiles: Detailed analysis of traveler demographics, behaviors, and preferences to help businesses and DMOs make informed decisions.
- Marketing and Advertising Effectiveness: Evaluating return-on-investment for advertising campaigns to optimize promotion strategies.
- Annual and Historical Reports: Tracking trends over time, from visitor spending and economic contributions to changes in traveler behavior.
Key studies and reports are available for download, including:
- New Jersey Image and Advertising ROI Studies
- Tourism Economics NJTIA Presentations (2021)
- Visitor Profile and Economic Impact Studies (2024, 2023, 2022, and prior years)
These studies empower tourism stakeholders, from statewide organizations to local businesses, to make data-driven decisions that enhance New Jersey’s competitive position as a premier travel destination.
By combining research, strategic marketing, and community outreach, the New Jersey Division of Travel and Tourism ensures that every visitor experience—from urban adventures to coastal escapes—is both memorable and impactful. Explore the wealth of information, insights, and resources provided by NJTT and join us in promoting the Garden State as a vibrant, world-class destination.
For more detailed research, reports, and resources, visit our New Jersey Tourism Research and Insights page.
