As the summer sun blazes across the Garden State, New Brunswick is gearing up to bring a delightful chill to the air with its festive “Christmas in July” celebration! This unique event, presented by Hub City Holiday, promises to transform George Street into a winter wonderland, offering a perfect blend of summer fun and holiday cheer. It’s the kind of unexpected, joyous experience that truly highlights the diverse entertainment New Jersey has to offer. For more exciting local happenings, be sure to explore our comprehensive entertainment guide at explorenewjersey.org/entertainment/.
Mark your calendars for Saturday, July 26, 2025, from 12:00 PM to 3:00 PM, because George Street in downtown New Brunswick (City Center, 378 George Street, 08901) is the place to be! Best of all? This fantastic celebration is completely free to attend, making it an accessible and enjoyable outing for everyone.
Imagine the most wonderful time of the year, but with golden July sunshine instead of snow! That’s precisely the vibe Hub City Holiday aims to create. Families and individuals of all ages are invited to immerse themselves in a magical experience that cleverly merges summer leisure with holiday traditions.
One of the main attractions for families will undoubtedly be the opportunity for selfies with Santa. That’s right, the jolly old elf himself will be making a special mid-year appearance! And it’s not just for people – our furry friends are welcome too, making it a perfect chance for unique holiday card photos with your beloved pets. Get ready for some adorable, sun-kissed Santa snapshots!
Beyond the meet-and-greet, the event promises a plethora of engaging activities. Children can unleash their creativity with sandcastle constructions, building festive fortresses even without a beach in sight. Budding artists can express themselves through vibrant chalk art on the sidewalks, adding splashes of color to the holiday landscape. And for those who love a bit of friendly competition, various lawn games will be available, ensuring active fun for all ages. All the while, the air will be filled with the sweet, familiar sounds of holiday music, setting a wonderfully festive mood.
But the fun doesn’t stop there! Prepare for some splashy excitement with the festive dunk tank. Visitors are encouraged to take a turn, aiming to send someone (perhaps even Santa’s helper!) into the cool water. It’s a fantastic way to beat the July heat while enjoying some good-natured holiday revelry.
This “Christmas in July” event perfectly embodies the spirit of community and celebration that makes New Jersey such a special place to live and visit. It’s a chance to gather with loved ones, create unique memories, and experience the joy of the holidays a little early, all under the warmth of the summer sun. So, come on down to New Brunswick and experience Yuletide joy reimagined, proving that the holiday spirit can truly shine any time of year!
