Allenhurst, long known for its quiet streets, grand historic homes, and understated Jersey Shore charm, is stepping into a new chapter with a large-scale project already reshaping the eastern end of town. What was once part of a JCP&L facility has evolving into an ambitious, multi-phase development now known as The Power Station—a name adopted to honor the property’s industrial past while signaling its transformation into a modern, mixed-use community hub.
Construction, which began several months ago, is already visible from Main Street and surrounding blocks. The expansive lot is being reimagined with high-end residences, private garages, community spaces, and new commercial storefronts expected to elevate the borough’s small but beloved business district. Developers have emphasized designs that reflect Allenhurst’s architectural identity, ensuring the new buildings complement the elegant Victorian, Queen Anne, Colonial Revival, Shingle Style, and Italian Renaissance homes that define the Allenhurst Residential Historic District.
The project includes several major phases, among them luxury condominiums, retail corridors, dining opportunities, and state-mandated affordable housing. This balance of residential and commercial additions is expected to bring renewed vitality to the borough while preserving the character that residents value so deeply. The town’s current downtown, often described as underutilized, is projected to evolve into an inviting shopping and dining destination—one that mirrors the borough’s growing appeal among homebuyers, businesses, and seasonal visitors. Readers interested in discovering similar commercial districts and independent boutiques across the Shore can explore additional highlights under Explore New Jersey’s real estate section.
Local support for The Power Station development remains strong, with many residents viewing it as an overdue opportunity to modernize infrastructure without sacrificing the town’s personality. The borough’s proximity to the Atlantic Ocean has made planning particularly thoughtful, with developers designing structures and landscape features that embrace both the coastal environment and the town’s historic fabric. A few private developers have also been incorporated into the larger plan, although one primary developer currently directs most of the work.
This transformation is part of a broader revitalization effort that includes updates to Allenhurst’s train station, public parks, and transportation-adjacent areas. With direct service to New York City via the NJ Transit North Jersey Coast Line, the borough has long been a desirable spot for commuters seeking tranquility without disconnecting from major metropolitan access. Its geographic footprint—nestled between Deal Lake and the Atlantic—adds to the town’s unmistakable appeal.
The existing community makeup also plays a role in shaping the borough’s future. Allenhurst has seen a growing presence of Orthodox Jewish families and visitors, particularly on Sundays, many of whom have cultural and religious ties to nearby Deal. Their continued growth in the area is expected to bring additional patronage to the evolving business district, enhancing the local economy and diversifying the borough’s commercial landscape.
Beyond revitalization, Allenhurst remains deeply committed to preserving the historic character that makes the town unique. The Allenhurst Residential Historic District encompasses over 400 contributing structures, many of them late 19th- and early 20th-century summer homes featuring wide porches, intricate woodwork, and expansive grounds. Local ordinances ensure that new development—including The Power Station—respects the visual continuity that has made the borough one of the most architecturally distinctive communities on the Jersey Shore.
The borough itself, with a population of roughly 472 residents, is known for its quiet atmosphere, grand seaside homes, and access to beloved amenities such as the Allenhurst Beach Club, which features a nightly ocean-fed saltwater pool and a long-standing tradition of summer recreation. The town’s government, operating under the Walsh Act since 1916, continues to prioritize thoughtful planning and community-centered projects. Shared service agreements with Monmouth County help maintain public works efficiently, from snow removal to street sweeping.
As surrounding towns such as Asbury Park, Long Branch, Red Bank, and areas of Fort Monmouth undergo their own modern transformations, Allenhurst is positioning itself within a larger wave of Jersey Shore renewal—yet doing so with notable cohesion and clarity. While other municipalities have faced challenges or prolonged delays in redevelopment efforts, Allenhurst’s approach reflects alignment among officials, developers, and residents, a factor that many believe will speed the project’s progress and strengthen the borough’s long-term appeal.
With The Power Station already taking shape, Allenhurst stands on the brink of becoming one of the Shore’s most desirable residential and business enclaves. Its blend of historic elegance, coastal proximity, and carefully curated growth has placed the town firmly on the radar of investors, families, and admirers of New Jersey’s distinctive seaside communities.
