Haddonfield, a charming borough known for its historic homes and vibrant downtown, is facing a modern-day challenge that perfectly encapsulates the “tug-of-war between aesthetics and functionality.” The planned decommissioning of a prominent water tower by New Jersey American Water has set in motion a crucial and complex project: the relocation of a vital telecommunications array and the development of a comprehensive wireless plan for the entire community.
The water tower on East Cottage Avenue, which has long served a dual purpose for both water storage and cellular service, is being taken out of commission by its owner, New Jersey American Water. This means the borough must find a new home for the telecommunications equipment that provides essential mobile coverage to residents and visitors. The challenge isn’t just about moving the equipment; it’s about navigating the community’s desire to preserve its historic character while ensuring residents have reliable and modern cellular service.
This isn’t a new issue for the borough. Haddonfield has been actively exploring its wireless communication future for some time. With dense tree canopies and historic, thick-walled buildings along Kings Highway, the borough has long recognized gaps in its cellular coverage. To address this, officials previously hired CityScape planners to create a Telecommunications Master Plan. Through public meetings and resident surveys, officials have gathered feedback to find solutions that improve service without compromising the town’s visual appeal.
The initial master plan, which has been under review, presented several scenarios to fill in the coverage gaps. The most preferred option by residents was a hybrid approach, combining macro and small wireless facilities. This plan would involve a mix of seven larger sites and eighteen smaller, more discreet ones. The key to this solution is concealment—installing new infrastructure that is camouflaged or integrated into existing structures like street lights and flagpoles. The goal is to make these necessary upgrades as minimally invasive as possible, balancing technological needs with community values.
The decommissioning of the water tower now puts this master plan into sharp focus. The borough must find a new location for the existing telecom equipment while simultaneously advancing its broader strategy for improved wireless service. The project is a prime example of how communities across New Jersey are working to blend progress with preservation, ensuring they remain connected and functional without losing their unique charm. As this project unfolds, it offers a look into how South Jersey towns are creatively solving infrastructure problems for the future.
For more information on the communities and initiatives shaping the region, visit the South Jersey section of Explore New Jersey.
