In a bold move that reflects both growth and purpose, The O’Hara Project has officially evolved into The Oxígeno Project, a Morristown-based creative agency redefining how brands connect, communicate, and inspire. This transformation is not just a rebrand — it’s a reinvention rooted in authenticity, diversity, and soul.
For more than a decade, the agency has been a quiet force in the world of strategic communications, helping organizations craft stories that move people and inspire change. Under its new name, The Oxígeno Project continues that legacy with a refreshed mission: to blend psychology, public relations, and design in a way that fuels brands with both meaning and measurable impact.
Founder and President Katherine Machado O’Hara explains that the name “Oxígeno” — Spanish for oxygen — perfectly captures the agency’s philosophy. “Creativity should be vital, energizing, and universal,” she says. “The Oxígeno Project is an evolution of who we are — a team-driven, multicultural, idea-powered agency helping brands and causes move people in meaningful ways.”
From its beginnings as The O’Hara Project, the firm earned recognition for its thoughtful approach to storytelling and its commitment to purpose-driven campaigns. Over the years, it has led national initiatives for consumer brands, built grassroots movements for nonprofits, and elevated organizations striving to make a difference. The agency’s contributions extend far beyond business: with over $1.75 million in pro bono services donated to social and environmental causes, The Oxígeno Project continues to prove that creativity can be both strategic and compassionate.
The agency’s methodology blends human psychology with data-driven insight, allowing its team to craft stories that resonate across audiences and cultures. Its diverse staff, spanning disciplines from brand strategy to media relations to digital design, brings a collective creativity that mirrors New Jersey’s dynamic and inclusive spirit. The rebrand symbolizes that energy — a celebration of growth, empathy, and collaboration.
Clients affectionately refer to the agency as “TOP,” an acronym that stands for more than The Oxígeno Project. It represents the high standard the firm sets for itself — in creativity, ethics, and results. “TOP is a reminder that the bar we set should always be the highest,” O’Hara notes. “The name change doesn’t alter who we are; it amplifies what we’ve always stood for — strategic ideas with heart, and work that breathes new life into brands and communities.”
The Oxígeno Project’s portfolio spans everything from national PR and digital campaigns to influencer activations, brand storytelling, and creative design. What distinguishes the agency is its commitment to helping brands rethink possibilities rather than follow formulas. Its campaigns are not just seen or heard — they’re felt.
Based in Morristown, The Oxígeno Project continues to represent the best of New Jersey’s thriving creative industry — innovative, inclusive, and unafraid to lead with purpose. The rebrand is a reflection of how modern agencies must evolve: blending art with empathy, data with soul, and strategy with human connection.
To discover more stories about innovation, leadership, and creative evolution across the Garden State, visit Explore New Jersey Health & Wellness.
