Haddon Heights’ Station Avenue is now home to South Jersey Special, the new gift shop opened by longtime greeting card designer Amy Murphy, bringing a vibrant mix of humor, artistry, and local craftsmanship to the heart of the borough. After decades in the greeting card industry, Murphy has transformed her passion for creativity into a storefront that spotlights the best of South Jersey’s independent makers while offering shoppers something personal, clever, and unmistakably local.
South Jersey Special is built around a simple yet compelling mission: to provide quality gifts that capture the character, wit, and warmth of the region. Instead of filling shelves with mass-produced items, Murphy curates a collection of cards, home goods, art prints, jewelry, and small-batch creations from local artisans, illustrators, and makers. Each item has a story, often blending playful humor with heartfelt sentiment, reflecting the same clever sensibility Murphy honed over her years designing greeting cards.
Inside the shop, visitors can explore greeting cards that spark laughter, hand-poured candles that invite relaxation, jewelry with a story, and unique décor items that celebrate individuality. Murphy emphasizes products that create connection—gifts that are thoughtful, surprising, and memorable. By prioritizing local creators, South Jersey Special not only offers shoppers one-of-a-kind pieces but also strengthens the community of artists and small businesses across South Jersey.
The store’s opening contributes to Haddon Heights’ growing reputation as a charming downtown destination. With its walkable streets, locally driven businesses, and friendly atmosphere, Station Avenue is increasingly a hub for residents and visitors seeking authentic experiences. South Jersey Special adds to that appeal by offering a curated, meaningful shopping experience that goes beyond the typical retail options, inviting customers to engage with the culture and creativity of South Jersey while supporting small businesses. For those looking for unique gifts and a taste of regional charm, this shop is an essential stop for shopping in the area.
Murphy’s vision extends beyond merchandise. She plans to rotate featured artists regularly, giving emerging makers a platform to showcase their work while keeping the store’s offerings fresh and exciting. By connecting shoppers with creators, South Jersey Special creates a sense of community and reinforces the value of local craftsmanship. It’s a space where discovery meets inspiration, and every purchase supports both the artist and the local economy.
For Haddon Heights residents and visitors alike, South Jersey Special offers more than gifts—it provides a local experience infused with personality, creativity, and heart. Shoppers can expect to find something meaningful for every occasion, discover regional talent, and enjoy a browsing experience that reflects the distinct character of South Jersey. As the borough continues to grow as a hub for independent retail, this new addition to Station Avenue stands out as a bright, engaging destination for anyone who values artistry, humor, and community-driven shopping.
