New Jersey’s music scene continues to prove it’s not just alive—it’s evolving, relentless, and ready to break through the noise. This week, we turn the spotlight on a band with deep Garden State roots and a sound that’s both nostalgic and fresh: Skyfactor, who just teamed up with Deko Entertainment (ADA/Warner Music Group) to release their brand-new album, Master Plan.
📍 Straight Outta Stockton, NJ – and straight into your speakers.
🌆 From NYC Rooftops to Jersey Stages
Skyfactor’s journey started 20 years ago on a rooftop in NYC’s East Village, when longtime friends—and future bandmates—Bob Ziegler and his crew turned their shared love for raw, heartfelt songwriting into something bigger. They didn’t chase trends. They chased melodies that meant something. Stories that stuck with you. Hooks that hit with purpose.
Fast-forward to today: with Deko Entertainment behind them and their newest album streaming on all platforms, Skyfactor is stepping back into the spotlight with Master Plan, a record that feels like a celebration of everything they’ve built—layered harmonies, driving rhythms, and lyrics that pull you in like a familiar conversation.
🎧 STREAMING NOW EVERYWHERE – and available on limited-edition vinyl for those who like their music tangible and timeless.
🎶 Master Plan—A Soundtrack for the Real Ones
Master Plan isn’t a concept album—it’s a connection album. Skyfactor has always been about the real stuff. Love. Loss. Hope. Change. They don’t hide behind big production or flashy gimmicks. This record is stripped down in the best way—each song built to punch through the chaos of everyday life and land with honesty.
Tracks like “Long Way Home” and “Same Old Song” hit with that acoustic-meets-alt-rock warmth that’s instantly familiar but completely their own. Whether you’re streaming on your commute or spinning that limited-run vinyl with friends in your living room, there’s a pulse here that feels deeply New Jersey—blue-collar soul with big-city ambition.
🎤 New Jersey Pride on Full Volume
What makes this release especially exciting is its strong connection to Stockton, NJ. This isn’t just another album out of LA or Brooklyn—it’s homegrown. Produced and supported by Deko Entertainment, a powerhouse label based right here in New Jersey, Master Plan showcases what happens when local talent meets global reach.
It’s a collaboration rooted in shared values: authenticity, passion, and making music that matters. And for anyone who still believes in the album as an art form—something to be listened to start-to-finish, with intention—Skyfactor is waving the flag.
📍 Want more music with Jersey soul?
🎵 Explore the New Jersey music scene now – discover rising artists, iconic legends, and everything in between.
🔥 Why This Matters for NJ’s Music Scene
Skyfactor’s partnership with Deko isn’t just a win for them—it’s a win for the entire New Jersey music community. It’s proof that artists don’t need to leave their roots to reach the world. The infrastructure is here. The talent is here. The audience is ready.
Master Plan arrives at a time when more and more artists are seeking creative control, independence, and platforms that truly support them. Deko is helping make that happen—amplifying local voices and putting them on a global stage without asking them to sacrifice what makes them unique.
This isn’t just music—it’s movement.
🎧 How to Listen + What’s Next
- Album Title: Master Plan
- Artist: Skyfactor
- Label: Deko Entertainment (ADA / Warner Music Group)
- Available: Now streaming on all major platforms
- Vinyl: Limited-edition pressings available—get yours before they’re gone
Whether you’re a longtime fan or just discovering Skyfactor, Master Plan is a must-listen. It’s a reminder that great music doesn’t need to come from a coast—it can rise from a rooftop, take root in Stockton, and echo far beyond state lines.