In a year already marked by brand growth and national expansion, K9 Resorts Luxury Pet Hotel is continuing to strengthen its leadership team with a major hire. The company has named Scott Schubiger as its new Chief Growth Officer, a move that signals not only an acceleration in franchise development but also a deepened investment in the fast-rising luxury pet care sector.
With more than 170 locations open or in development across 28 states, including a growing footprint in New Jersey, K9 Resorts is primed for a transformative chapter. This announcement marks a full-circle moment for Schubiger, a seasoned executive with an impressive pedigree in franchise operations, private equity, and business development.
A Veteran Leader Joins the Pack
Scott Schubiger brings over three decades of senior leadership experience to K9 Resorts, with a resume that spans globally recognized brands in wellness, fitness, food & beverage, and franchising. His previous roles include stints at NRD Capital, Massage Heights, Snap Fitness, Rita’s Italian Ice, and most recently, The Picklr, where he led efforts to onboard over 70 franchisees across 500+ units and expand the brand internationally into Canada, Japan, Australia, and New Zealand.
At K9 Resorts, Schubiger will helm strategic growth efforts with an eye toward bringing in sophisticated, entrepreneurial franchisees who understand the booming demand in pet care services. His appointment couldn’t be more timely.
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New Jersey: A Natural Hub for Pet Care Innovation
It’s no surprise that New Jersey is one of the key markets in K9 Resorts’ ongoing expansion. The state has long been home to pet lovers and forward-thinking entrepreneurs — a winning combination for luxury services like daycare and overnight boarding tailored to dogs and their discerning owners.
The company, which was founded by brothers Jason and Steven Parker right here in the Garden State, continues to scale nationally while staying grounded in the values and standards it developed at its original location in Fanwood, NJ. With its resort-style accommodations, cage-free play areas, and hospital-grade sanitation, K9 Resorts has redefined what it means to offer first-class care for man’s best friend.
As pet ownership skyrockets across the country — with over 51% of U.S. households now owning a dog — New Jersey remains at the forefront of this shift. The younger generations are especially driving this change, bringing with them higher expectations for pet wellness, safety, and quality of life. K9 Resorts is not just meeting those expectations — it’s setting the standard.
Scaling With Heart and Vision
For Schubiger, this new position represents more than a business opportunity — it’s a personal mission.
“I have been interested in K9 Resorts since meeting the founders, Jason and Steven Parker, at their original location a decade ago and have continued to admire the brand from afar,” he shared. “Their passion and leadership, coupled with the brand’s commitment to excellence, truly stood out. I’m excited to help expand this beloved concept, bring in new franchise partners and fulfill the increasing demand for luxury pet care.”
Jason Parker, co-founder and co-CEO, echoes the enthusiasm:
“We are looking to level-up our franchise development goals over the next few years, and Scott is the right leader to help us scale with purpose. His reputation, experience and passion for franchising make him an invaluable addition to our team.”
As the pet care industry continues to evolve, brands like K9 Resorts — rooted in quality, trust, and innovation — are well positioned to lead the charge. And with Schubiger at the helm of growth, the company’s future looks brighter than ever.
For New Jersey pet parents and entrepreneurs alike, this is more than just news — it’s a sign of exciting things to come.
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