In a bold new collaboration blending art, advocacy, and collectible design, Scrambled Eggs Creative LLC, a New Jersey-based toy and design studio, has teamed up with renowned artist Shawn Coss and his brand Any Means Necessary (AMN) to launch the “I Am NOT Broken: The Bag Lady Vinyl Companion Action Figure.” The limited-edition collectible—now live on Kickstarter—marks the first official partnership between the two creative powerhouses and has already captured the attention of collectors and mental health advocates around the world.

Based in Califon, New Jersey, Scrambled Eggs Creative was founded by Michael Gulen, a 25-year industry veteran with an impressive background at McFarlane Toys and Super7. Known for pushing the boundaries of collectible design, Gulen’s studio specializes in merging artistic expression with pop culture nostalgia. For this project, his team has joined forces with Coss, a former ER nurse turned visual artist, whose Any Means Necessary brand has become synonymous with powerful, emotionally raw depictions of mental health and self-awareness.

The centerpiece of the campaign, the 8.5-inch articulated Vinyl Companion Bag Lady figure, transforms Coss’s evocative two-dimensional illustrations into a three-dimensional, fully realized art piece. Gulen describes the design as “tough on the outside, hollow in the middle”—a poignant reflection of the struggles and resilience that define the human experience. The figure represents strength through vulnerability, embodying AMN’s mission to turn emotional pain into creative purpose.

The Kickstarter launch, which set an initial funding goal of $30,000, quickly surpassed that mark as backers rallied around the project’s message and artistry. The campaign features four distinctive Bag Lady variants, each crafted with its own exclusive colorway and finish. Additional tiers and collector bundles offer signature editions, signed pieces, and Kickstarter-exclusive rewards, along with stretch goals that may include limited prints, additional vinyl companions, or new accessory packs.

This collaboration stands out not merely for its craftsmanship but for its social significance. Both Gulen and Coss view the project as a chance to spark meaningful conversations about mental health through the medium of collectible art. Coss, whose haunting yet empathetic artwork has built a massive online following, sees the figure as a continuation of his commitment to using art as advocacy. “This is more than a toy—it’s a reflection of the experiences so many people carry but rarely share,” he has said of the Bag Lady series.

The “I Am NOT Broken” campaign underscores a broader movement within creative industries, where collectible design is evolving into a platform for storytelling, emotional engagement, and cultural commentary. The Bag Lady figure not only celebrates artistic innovation but also invites collectors to connect with the deeper themes of resilience and healing.

Scrambled Eggs Creative has become known for its ability to infuse personality and narrative into every product, taking cues from classic storytelling traditions while embracing contemporary artistry. Gulen’s past work with McFarlane and Super7 has helped define modern collectible culture, and with this new partnership, he continues to elevate the medium beyond aesthetics—turning collectibles into emotional artifacts that speak to today’s audiences.

The Kickstarter campaign is only the beginning. Plans are already underway to expand the Scrambled Eggs Creative x Any Means Necessary universe into new formats, including resin statues, blind-box collectibles, plush releases, and more action figure lines that continue to explore human emotion through design.

For collectors, fans of alternative art, or anyone passionate about mental health advocacy, the Bag Lady Vinyl Companion is a rare fusion of meaning and craftsmanship—a collectible that resonates far beyond its shelf appeal. It’s a reminder that even in moments of brokenness, art has the power to heal, inspire, and connect.

To stay updated on more creative collaborations and cultural stories emerging from the Garden State, visit Explore New Jersey Entertainment.