A new name is making waves in the world of online fashion, and it has roots right here in New Jersey. East Hills Casuals, a brand dedicated to redefining women’s active and casual wear, has officially launched its e-commerce store. This isn’t just another clothing retailer; it’s a mission-driven brand focused on empowering body positivity and providing stylish, sustainable, and accessible fashion for everyone.
Headquartered in Burlington, East Hills Casuals is bringing a fresh perspective to the industry. The brand was founded on the belief that fashion should be for every body, not just a select few. This core value is reflected in their expansive size range, which goes all the way up to 5X, ensuring that women of all shapes and sizes can find clothing that makes them look and feel great. Their commitment to inclusivity is woven into every aspect of their business, from design to marketing, and is a welcome change in an industry often criticized for its narrow standards.
Beyond their inclusive sizing, East Hills Casuals is also making a bold statement with its dedication to sustainability. The brand actively works to reduce waste throughout its entire supply chain, utilizing eco-friendly materials and packaging wherever possible. This focus on environmental responsibility allows shoppers to feel good about their purchases, knowing they are supporting a brand that cares about both people and the planet.
The collection features a versatile range of women’s fashion, from comfortable leggings and sports bras to stylish jackets and everyday dresses. The clothing is designed to be both fashionable and functional, perfect for a workout or simply running errands. Early customer feedback has been overwhelmingly positive, with shoppers praising the quality of the materials, the comfortable fit, and the affordable pricing. East Hills Casuals’ commitment to accessibility means they are able to offer high-quality clothing at price points that won’t break the bank, making their stylish and sustainable pieces available to a wider audience.
By combining trendy designs with a powerful mission, East Hills Casuals is more than just a business; it’s a movement. Its arrival on the e-commerce scene provides a much-needed option for consumers who have long felt underserved by the fashion industry. To learn more about innovative businesses shaping the Garden State, check out our business section.
