New Jersey’s vibrant shopping landscape just got a significant upgrade with the arrival of The RealReal’s newest storefront in Summit. As the world’s largest online marketplace for authenticated luxury resale, this opening marks a pivotal moment for fashion enthusiasts and sustainable shoppers across the Garden State. It’s more than just a store; it’s a meticulously curated experience designed to celebrate high fashion, artisanal craftsmanship, and the enduring legacy of quality. For those eager to explore the diverse and dynamic shopping opportunities across our state, visit Explore New Jersey Shopping.
A Seamless Blend of Online Prowess and In-Person Elegance
The RealReal has masterfully transitioned its digital expertise into a stunning 3,000-square-foot physical space at 20 Beechwood Road in Summit. This is their 16th storefront nationwide and a strategic expansion into the tri-state area, making it their very first location in New Jersey. The decision to choose Summit was a natural one, building upon years of successful pop-up events that fostered a thriving community of consignors and luxury shoppers. This permanent establishment offers a fresh, tangible way for the brand to connect and grow within the bustling Northeast market.
Stepping inside, shoppers are immediately enveloped in an atmosphere that is both polished and inviting. The interior design reflects the contemporary elegance of luxury retail in 2025, yet it deliberately avoids fleeting trends. Instead, a timeless sophistication is achieved through a rich color palette dominated by deep burgundy, lush forest green, and gleaming brass accents. Bold wallpaper, intricate textures, and dynamic geometric forms are thoughtfully combined to create a layered and visually captivating environment that feels both elevated and comfortably accessible.
A Nod to New Jersey’s Rich Heritage
One of the most compelling aspects of The RealReal’s Summit store is its deliberate homage to New Jersey’s deep-rooted legacy in textiles, embroidery, and its ongoing commitment to contemporary fashion. As part of this unique design philosophy, the brand collaborated with acclaimed textile artist Kiva Motnyk of Thompson Street Studio. Her bespoke installation within the store adds an artisanal touch, celebrating craftsmanship and integrating a piece of New Jersey’s industrial and creative history directly into the shopping experience. This thoughtful curation ensures that while the space is undoubtedly modern, it also resonates with a sense of place and heritage.
The philosophy guiding the store’s aesthetic is clear: luxury should be an enjoyable and personalized journey, not an intimidating transaction. This is why vintage pieces are artfully integrated throughout the space, emphasizing the brand’s commitment to sustainability and the longevity of high-quality goods. Every element, from the decor to the carefully selected inventory, reinforces the idea that everyone should have access to the world of luxury.
Tailored Services for the Discerning Shopper and Consignor
The Summit storefront offers a comprehensive suite of services designed to cater to both seasoned collectors and those new to the world of luxury resale. In-store experts are readily available for one-on-one consultations, providing personalized guidance and insights. A cornerstone of The RealReal’s mission is authentication, and specialists are on hand to offer luxury authentication and appraisal services for high-value pieces, giving consignors and buyers alike complete peace of mind.
The selection of authenticated luxury goods is constantly refreshed, ensuring that each visit promises new discoveries and unique finds. Whether you’re searching for a coveted handbag, a timeless piece of fine jewelry, a statement watch, or designer fashion, the inventory is ever-evolving to provide a truly unique and personal shopping adventure.
With over 38 million members globally, The RealReal continues to lead the authenticated luxury resale market. Its new Summit store is a physical embodiment of this success, offering a refined yet inviting space that perfectly balances contemporary design with an upbeat, personalized shopping experience.
Visit The RealReal in Summit: 20 Beechwood Road, Summit, NJ Monday – Saturday: 10 a.m. – 6 p.m. Sunday: 11 a.m. – 6 p.m. Book your appointment here: https://www.therealreal.com/newjersey