New Jersey Liquor Retailers Urge Lawmakers to Reject Proposed Alcohol Tax Increase

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In a concerted effort to protect small businesses and consumers, the Garden State Liquor Retailers Association (GSLRA) is urging New Jersey lawmakers to reject Governor Phil Murphy’s proposed 10% increase in the state’s alcohol excise tax. The proposal, part of the governor’s final budget plan, aims to generate an estimated $18.5 million in additional revenue. However, GSLRA and its members argue that the tax hike would have detrimental effects on local liquor retailers, consumers, and the state’s economy.​

Impact on Small Businesses

Amrish Vakil, president of GSLRA, emphasized the challenges already faced by small, family-run liquor stores. “We’re already managing inflation, increased overhead, and supply chain disruptions,” Vakil stated. “Layering on an alcohol tax hike—on top of federal tariffs that could increase import costs by more than 20%—is a one-two punch that many of us cannot absorb.”​

Independent liquor retailers, such as Prakash Patel of Cherry Hill Spirits and Wine in Camden County, express concern that the tax increase could drive customers across state lines to purchase alcohol at lower prices. Patel noted, “If this tax passes, those sales—and that revenue—will disappear overnight.”​

Potential Consequences for Consumers

The proposed tax increase is expected to raise the cost of alcoholic beverages for consumers. GSLRA warns that this could lead to reduced consumer spending, as higher prices may discourage purchases. Additionally, the association points out that New Jersey’s current alcohol excise tax structure provides a competitive edge, attracting customers from neighboring states like New York and Pennsylvania. A tax hike could erode this advantage, potentially reducing cross-border sales and overall tax revenue.​

Legislative Response and Alternatives

In response to the proposed tax increase, GSLRA is urging members of the Senate and Assembly Budget Committees to collaborate with stakeholders on more balanced and sustainable revenue strategies. The association advocates for solutions that do not disproportionately burden small businesses and consumers.​

Governor Murphy’s budget proposal also includes measures to address economic challenges, such as increased funding for NJ Transit and property tax relief. However, the proposed alcohol tax increase remains a point of contention among lawmakers and industry stakeholders. As discussions continue, GSLRA and its members remain committed to advocating for policies that support the viability of small liquor retailers and the economic well-being of New Jersey’s communities.​Politico+1New Jersey Monitor+1

Looking Ahead

As the state legislature reviews the proposed budget, including the alcohol tax increase, the outcome will have significant implications for New Jersey’s small liquor retailers and consumers. GSLRA continues to engage with lawmakers to ensure that the voices of independent liquor store owners are heard and considered in the decision-making process.​

The debate over the proposed alcohol tax increase highlights the broader challenges faced by small businesses in New Jersey, including rising operational costs and competition from neighboring states. The outcome of this legislative decision will set a precedent for how the state balances revenue generation with the needs of its local businesses and residents.​

For more information on the Garden State Liquor Retailers Association and its advocacy efforts, visit GSLRA’s official website.​

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