Flybar, a company with deep roots in New Jersey, has unveiled its newest innovation for children’s play: the ImaginAir ride-on series. Announced on September 10, 2025, the product line brings the excitement and whimsy of parade floats into backyards and playrooms, giving kids the chance to ride alongside characters like Spider-Man, Minnie Mouse, and Bluey. By blending active play with imaginative storytelling, Flybar’s ImaginAir line reflects the company’s long tradition of reinventing classic play experiences for a new generation.
Headquartered in Piscataway, Flybar has become a household name through its pogo sticks, scooters, and action sports equipment. In 2019, the company relocated to New Jersey with the support of the New Jersey Economic Development Authority (NJEDA), expanding its operations and signaling its commitment to growth in the Garden State. That decision not only strengthened Flybar’s national presence but also placed it firmly within New Jersey’s broader culture of innovation, design, and entertainment.
The debut of ImaginAir is being rolled out nationwide, with character-themed ride-ons designed to spark imaginative play. Each design takes inspiration from parade floats—those larger-than-life spectacles that transform familiar characters into moving works of art. By scaling down the magic into ride-on toys, Flybar has created an experience where children can feel like they are part of the parade themselves. Spider-Man swings into action, Minnie Mouse captures timeless Disney charm, and Bluey—one of today’s most beloved preschool characters—brings the warmth of family storytelling into everyday play.
While the launch is nationwide, Flybar’s strong New Jersey presence makes it likely that showcase events, demonstrations, and community celebrations will emerge locally. Parents and families may soon find ImaginAir featured at family festivals, toy fairs, or even in-store promotions with major retailers. Demonstration events could highlight how the ride-ons encourage both physical activity and imaginative creativity, providing children with more than just a toy, but an experience that connects movement with storytelling.
For New Jersey families, the connection goes deeper than product availability. Having Flybar’s headquarters in Piscataway underscores the state’s role in supporting forward-thinking companies that specialize in family fun and consumer entertainment. Local partnerships and community events may follow as Flybar continues to grow the ImaginAir brand, making the Garden State a natural hub for future launches and kid-focused experiences.
As Flybar expands into new categories of play, the company’s latest move with ImaginAir signals that the spirit of innovation is alive and well in New Jersey. With national attention on this new product line and the possibility of showcase events close to home, families across the state can look forward to discovering a little bit of parade magic in their everyday lives.
More on local attractions, family fun, and entertainment across the Garden State can be found at Explore New Jersey Entertainment
