In a world where baby gear often has a fleeting shelf life, a Chatham couple is reimagining the industry with sustainability at the forefront. Vince Giudice and Marlo Gertz-Giudice, founders of Evrloop, are tackling one of parenthood’s hidden environmental challenges: the enormous waste generated by short-lived baby products. Visit https://explorenewjersey.org/category/cutting-edge/ for more stories about New Jersey innovators pushing the boundaries of sustainability.
Landfills across the country are filled with baby highchairs, bouncers, and other gear discarded after mere months of use. Vince and Marlo designed Evrloop to change that trajectory. Their mission is simple yet ambitious: “Keep your baby’s carbon footprint little.” Every Evrloop product is crafted entirely from recycled and regenerative materials, while a buyback program offers customers up to a 20% rebate when they return used items for reuse or recycling.
“Your baby deserves the best right now and 50 years from now,” Vince often says, encapsulating the philosophy behind Evrloop. Vince brings over a decade of experience from his time leading product design and development at Green Toys, a company renowned for making toys from 100% recycled plastics. Inspired to take sustainability further, Vince—himself a father of two—focused on baby gear, meticulously documenting his children’s experiences with bouncers, highchairs, and other essentials to understand what works and what doesn’t.
The couple quickly realized the stark inefficiency of the baby gear market. Many items, like bouncers, have an extremely short useful life—sometimes only six months. Donation options are limited due to liability concerns, leaving families with few options other than the curb. “You have this category where you have a lot of waste and a lot of quality,” Vince explains. “That all came together, and we decided, let’s go ahead and do this.”
Evrloop launched nationwide in April, debuting three-in-one highchairs at $220 and bouncers at $200. The products are now available at major retailers including Amazon, Target+, Pottery Barn Kids, Crate & Kids, as well as on evrloop.com. Each design focuses on longevity, versatility, and the ability to reintegrate into the circular economy through Evrloop’s buyback initiative.
The couple’s vision extends beyond their own business. By sharing data on carbon savings and economic feasibility, they hope to inspire other manufacturers to adopt greener practices. “The hope is that people replicate this, that we can share the data on how it works both financially and for carbon reduction,” Vince notes.
Evrloop represents a growing wave of environmentally conscious entrepreneurship emerging from New Jersey. By combining thoughtful design, recycled materials, and a circular business model, Vince and Marlo Giudice are not only reducing waste in the baby products industry but also demonstrating that sustainability and quality can go hand-in-hand.
For more on pioneering companies and sustainable innovations coming out of the Garden State, explore https://explorenewjersey.org/category/cutting-edge/
