Activate Brings Real-World Action, Team Challenges, and High-Tech Competition to South Jersey

A new kind of entertainment has arrived in South Jersey, and it’s redefining what it means to play. In Cherry Hill, a former retail space has been transformed into a sprawling, high-energy destination where video games escape the screen and enter the real world. Activate, a 14,000-square-foot interactive gaming facility, has opened its doors and instantly positioned itself as one of the most exciting new attractions in New Jersey’s rapidly expanding experience-driven entertainment scene.

Located at the busy intersection of Route 38 and Chapel Avenue, Activate Cherry Hill is not an arcade, not a gym, and not a traditional escape room. Instead, it blends physical movement, problem-solving, teamwork, and technology into a single adrenaline-fueled environment. Players don’t hold controllers. They become the controller. Every jump, sprint, climb, and quick decision directly affects the game unfolding around them.

From the moment guests enter, they’re fitted with an electronic wristband that tracks scores, activates game rooms, and logs performance to a digital leaderboard. This wearable tech element turns each session into a personalized competition, allowing players to monitor progress, challenge friends, and return to beat previous achievements. It adds a layer of motivation that keeps visitors coming back, eager to climb the rankings and claim bragging rights.

Inside the facility, a collection of specialized interactive rooms awaits. Each space presents a unique challenge that tests agility, reaction time, logic, and cooperation. Some rooms demand fast footwork across glowing LED grids where missteps mean instant failure. Others require ducking under lasers, solving puzzles under pressure, or completing physical tasks against the clock. The variety ensures that no two sessions feel the same, making Activate ideal for both first-timers and returning competitors.

Team-based gameplay is at the heart of the experience. Groups of two to five players move from room to room, working together to complete challenges and rack up points. Larger groups are divided into multiple teams, which naturally creates friendly rivalries and high-energy competition. It’s an ideal setup for birthday parties, corporate outings, family adventures, or a weekend meet-up that delivers far more excitement than the standard night out.

Sessions typically run between one hour and ninety minutes, giving players unlimited access to all available game rooms during their time slot. Reservations are encouraged, keeping the experience smooth and well-paced while ensuring every group gets full access to the challenges. Before arrival, players complete a quick registration and waiver process online, allowing more time for gameplay once they walk through the door.

The facility is open to guests ages six and up, welcoming both children and adults into the action. Younger players require a supervising adult on site, making it a family-friendly destination where parents can either join the games or cheer from the sidelines. For teens and adults, it offers a rare entertainment option that replaces passive screen time with genuine physical engagement.

Beyond the games themselves, Activate taps into a broader shift in how people spend leisure time. Across New Jersey, interactive attractions are growing in popularity as residents look for memorable, social experiences rather than traditional entertainment. Activate fits perfectly into this evolution, offering something that feels part sports challenge, part video game, and part adventure course. For anyone exploring standout attractions across the state, it has quickly earned a place among New Jersey’s most talked-about destinations in modern entertainment culture.

Cherry Hill has long been a hub for shopping and dining, but Activate introduces a new identity for the township as a leader in next-generation recreation. The transformation of a former retail building into a high-tech play arena also reflects how suburban spaces are being reimagined for experiential destinations rather than traditional storefronts.

As word spreads, Activate Cherry Hill is already drawing groups from across South Jersey and beyond, eager to test their reflexes, teamwork, and problem-solving under one glowing roof. It’s not just a game facility. It’s a glimpse into where entertainment is heading next, and Cherry Hill now stands at the forefront of that evolution.