Romance novels may once have been lightly dismissed as indulgent or niche fiction, but today they are recognized as one of the most popular and lucrative categories in American literature, generating nearly $1 billion in revenue in 2023. This growing enthusiasm for stories of love and connection inspired two local moms, Stefanie Mandelberg and Kelsey DiMeglio, to create Charmed & Bound, a Flemington bookshop entirely devoted to the romance genre.
Charmed & Bound offers a thoughtfully curated selection of contemporary, historical, and fantasy romance, catering to every reader’s tastes. Whether you’re seeking a swoon-worthy contemporary love story, a historical tale filled with drama, or a fantastical adventure entwined with romance, the shelves at Charmed & Bound are carefully organized to help visitors find their perfect match. Beyond the books themselves, the store hosts in-person events including author readings, themed craft nights, and other interactive activities, fostering a sense of community among romance enthusiasts.
The bookshop’s approach emphasizes the joy of reading while creating a welcoming environment for all ages and interests. Owners Mandelberg and DiMeglio are passionate about connecting readers to stories that inspire, comfort, and excite. Their commitment to celebrating romance as a genre—both for entertainment and literary merit—reflects a broader trend in the industry, where readers increasingly seek narratives that are diverse, inclusive, and emotionally resonant.
For those unable to make the trip to Flemington, New Jersey offers other romance-focused options, including Romantasy Bookstore in Turnersville and Kiss & Tale in Collingswood, providing a statewide network for romance fans to explore, discover, and connect with fellow readers.
Charmed & Bound exemplifies how small, independent bookstores continue to play a vital role in New Jersey’s cultural and literary landscape. For those looking to explore additional arts, live events, and literary happenings across the state, our New Jersey entertainment coverage offers a full calendar of activities, from book launches to interactive author events and beyond.
By focusing on a genre that celebrates human connection, Charmed & Bound has carved out a unique space in Flemington, proving that romance novels are more than just stories—they are a community, a passion, and for many, an essential part of everyday life.
