New Jersey coffee lovers have a reason to celebrate as Cafe Aroma, the family-run, Cuban immigrant-founded espresso brand, kicks off a series of events and culinary offerings in honor of Hispanic Heritage Month. With a legacy spanning more than six decades, Cafe Aroma has built a reputation for delivering authentic Cuban-style coffee while fostering community connections and celebrating its cultural roots.

Founded by a family of Cuban immigrants who brought their passion for coffee to the United States, Cafe Aroma has become synonymous with rich, bold espresso flavors crafted in the time-honored Cuban tradition. Known for its signature blends, including the classic Cafe Aroma Espresso Roast, the brand emphasizes the importance of quality, consistency, and cultural authenticity in every cup.
In celebration of Hispanic Heritage Month, Cafe Aroma is offering a mix of community events, special recipes, and educational programming to highlight Cuban coffee culture. Fans of the brand can expect opportunities to learn about traditional brewing methods, enjoy tastings of iconic Cuban coffee beverages, and explore recipes that bring the unique flavors of Cuban espresso into home kitchens. From sweet, creamy Café con Leche to strong, invigorating Cuban-style espresso shots, the festivities invite both longtime aficionados and new coffee enthusiasts to experience the vibrant culture behind each cup.
The brand’s dedication to community goes beyond the cup. Cafe Aroma has a long-standing commitment to supporting local businesses, cultural events, and initiatives that celebrate Hispanic heritage across New Jersey. This month, the brand is partnering with local cafes, community centers, and cultural organizations to create experiences that honor the contributions and traditions of the Hispanic community while sharing the artistry of Cuban coffee with a wider audience.
As part of the celebration, Cafe Aroma is also highlighting its signature products, including whole bean and ground espresso, convenient single-serve pods, and ready-to-drink options, all crafted to preserve the authentic taste and aroma of Cuban coffee. Each product is a nod to the brand’s origins, allowing fans to bring a taste of Cuba into their own homes.
For coffee lovers and culture enthusiasts looking to explore the history, flavors, and community behind one of the most iconic Cuban espresso brands in the United States, Explore New Jersey’s Coffee Guide offers insights into local cafes, specialty roasters, and coffee-centric events across the state.
By combining rich heritage, premium coffee, and community engagement, Cafe Aroma’s Hispanic Heritage Month celebrations exemplify how a family-run brand can honor its roots while inviting others to experience the warmth, flavor, and tradition of Cuban coffee culture. Whether through hands-on events, curated recipes, or simply enjoying a perfectly brewed cup, Cafe Aroma continues to be a symbol of Cuban pride and coffee excellence in New Jersey and beyond.