Cherry Hill is about to experience a revolution in entertainment as Activate opens its newest location at 1509 Route 38 next month. Known as the world’s first active-gaming experience, Activate blends high-energy physical challenges with immersive digital gameplay, offering something for everyone—from kids to adults looking for a unique way to stay active while having fun. With more than 60 locations globally, including over 40 in the U.S., the Cherry Hill site marks the brand’s second New Jersey location and a significant expansion of its growing presence. For more on entertainment options in the area, Explore Entertainment/.
The new Cherry Hill location spans over 14,700 square feet and promises to create nearly 25 new jobs while delivering endless hours of interactive fun to the community. Guests will encounter a range of high-tech game rooms, including adrenaline-pumping challenges like Laser, super-grid obstacle courses, arcade-style hoops, and other exclusive interactive experiences designed to engage both mind and body. Each room is built to encourage competition, quick thinking, and fast-paced physical activity, making it an entertainment destination that goes beyond the usual arcade or sports center.
“Activate is where players take control of the game through a one-of-a-kind combination of physical and mental challenges,” said Jason Thompson, co-owner of Activate. “We’re excited to bring this unique model to Cherry Hill, where movement meets innovation, and pushing your limits is genuinely the most fun you’ll have all week.” The brand’s focus on immersive, high-energy gameplay is part of what has made it one of the fastest-growing entertainment concepts in the world, earning recognition as the 12th fastest-growing company in the Americas.
Activate’s gameplay is designed to be accessible to all skill levels while offering the thrill of competition for those looking to test themselves. Players earn stars, track achievements, and compete against friends and family in short, fast-paced games that combine athleticism, strategy, and teamwork. From the ever-popular Mega Grid to precision-based laser challenges, every room at Activate encourages engagement and fosters a sense of accomplishment for participants of all ages.
Beyond fun, Activate emphasizes wellness. The physical and mental components of the games promote fitness, hand-eye coordination, and critical thinking, making it a healthy alternative to traditional entertainment. Thompson noted, “This is more than just another outing—it’s an immersive, high-tech experience that benefits both body and mind. Watching people discover Activate for the first time is always a thrill, and we can’t wait for Cherry Hill to join the movement.”
Headquartered in Winnipeg, Canada, Activate has expanded internationally with locations in the U.S., UK, and upcoming sites in Scandinavia. The brand’s mission is to redefine entertainment by combining active gameplay with social interaction, fostering a community where players can challenge themselves, compete, and have fun in a safe and engaging environment.
The Cherry Hill venue is poised to become a premier destination for birthdays, group events, and casual outings, bringing a new dimension of interactive entertainment to South Jersey. Players can sign up for sessions, track achievements, and stay informed on events and promotions by visiting Activate Cherry Hill.
As Activate prepares to open its doors, the Cherry Hill community can look forward to an innovative blend of fitness, gaming, and fun that promises to change the way residents think about entertainment. This launch continues Activate’s expansion across the U.S. and reinforces its position as a leader in the growing active-gaming industry, bringing a fresh, interactive experience that appeals to players of all ages.
For the latest on entertainment, events, and interactive experiences across New Jersey, visit https://explorenewjersey.org/entertainment/.
