New Jersey’s real estate landscape is continuously evolving, with innovative developments shaping how residents live and interact within their communities. A prime example of this transformative growth is the recent groundbreaking of Livana Livingston, a new 280-unit residential project by Kushner. This ambitious undertaking is set to redefine modern living in Livingston, offering a diverse range of housing options and a wealth of amenities designed for contemporary lifestyles.
Located at 550 and 570 West Mt. Pleasant Avenue, the site once housed the Westminster Hotel and Somerset Regal Bank. Kushner, having previously owned and operated the Westminster, made the strategic decision to reimagine this prime location, transitioning it from a hospitality hub to a vibrant residential destination. This transformation is a testament to Kushner’s vision of adapting underutilized properties to meet the evolving demands of today’s housing market.
Tailored Living for Every Generation
Livana Livingston is more than just a collection of apartments; it’s a carefully planned community designed to cater to a broad spectrum of residents. The development will feature two distinct rental buildings, offering thoughtfully designed homes for different life stages:
- All-Ages Building: This building is tailored for individuals, young professionals, and growing families, fostering a dynamic and social environment.
- 55+ Residents Building: Dedicated to residents aged 55 and better, this community emphasizes a wellness-centered lifestyle, offering amenities and programming specifically designed for active adults seeking comfort and convenience.
Crucially, Livana Livingston is also committed to addressing the ongoing need for affordable housing, with 56 affordable units integrated across both buildings. This inclusive approach underscores a dedication to creating a truly diverse and accessible community in Livingston.
Laurent Morali, CEO of Kushner, highlighted this commitment, stating that Livana Livingston represents an important expansion of their New Jersey portfolio and exemplifies their response to evolving housing preferences. Nicole Kushner Meyer, President of Kushner, further emphasized the brand’s goal: “Livana was envisioned with the goal of providing refined rental communities that speak to how people want to live today. From young professionals and growing families to 55 and better residents seeking community and convenience, we’re focused on creating residences that combine exceptional design, well-curated amenities, and a strong sense of place.”
Amenities Designed for Modern Life
Designed by Lessard Architecture, Livana Livingston will offer a variety of sophisticated homes, including one-bedroom, one-bedroom-plus-den, two-bedroom, and two-bedroom-plus-den layouts. The true appeal, however, lies in the extensive array of amenities, meticulously curated for each demographic:
For the 55+ Community: The focus here is on relaxation, well-being, and social engagement. Residents will enjoy a state-of-the-art fitness center, private sauna and steam rooms for rejuvenation, a dedicated coworking space for those still professionally active or pursuing hobbies, a private dining room for intimate gatherings, and a rooftop deck perfect for enjoying the outdoors. For recreation, pickleball courts, a game room, and a clubroom offer ample opportunities for social connection. Even furry friends are considered, with a dedicated pet spa.
For All-Ages Residents: This building will boast many of the same high-quality amenities with an emphasis on family-friendly and social living. Residents will have access to a spacious party room, a hidden speakeasy lounge for sophisticated evenings, a card room, a lively teen arcade, and a dedicated kids’ playroom. Outdoor features include a refreshing swimming pool and a convenient movie room for entertainment.
Michael Sommer, Chief Development Officer at Kushner, emphasized the thoughtful planning behind the project: “We’re proud to continue our work transforming underutilized properties into vibrant destinations that better serve the needs of their communities.” This forward-thinking approach aims to not only create exceptional living spaces but also to enhance the overall vitality of Livingston.
The Livana Brand: A New Standard for Rentals
Livana Livingston is the latest addition to Kushner’s “Livana” brand, a multifamily concept launched in 2024 to address the surging demand for high-quality, lifestyle-focused rental communities in New Jersey. The brand has already successfully transformed former office sites into thriving residential complexes like Livana East Hanover and Livana Fair Lawn, with more exciting projects on the horizon. This expansion underscores a broader trend in New Jersey real estate, where developers are increasingly converting commercial spaces into residential hubs to meet housing needs and revitalize urban and suburban areas.
With construction now officially underway, Livana Livingston is projected to open its doors in 2027, promising a new standard of refined rental living in one of New Jersey’s desirable communities. It’s an exciting development for Livingston and a clear indicator of the innovative spirit driving real estate in the Garden State.
For more insights into the latest real estate trends and developments across New Jersey, be sure to visit our dedicated section on New Jersey Real Estate.
