Mason’s Famous Lobster Rolls® Brings Coastal Flavor to the Heart of Long Branch

Nestled along the bustling waterfront of Long Branch, Mason’s Famous Lobster Rolls® has earned a reputation as a must-visit destination for seafood lovers seeking authentic New England-inspired flavors in New Jersey. Located at 78 Ocean Avenue North, this celebrated eatery combines the simplicity of fresh, high-quality seafood with inventive preparations, creating an experience that draws locals and visitors alike. Open daily from 11:00 AM to 8:00 PM, Mason’s offers both in-person dining and convenient online ordering, making it accessible to families, beachgoers, and culinary enthusiasts throughout the week.

The restaurant’s signature lobster rolls form the cornerstone of its menu, offering multiple variations that satisfy a range of tastes. The Classic Lobster Roll is served chilled, lightly dressed with mayonnaise and finished with a touch of lemon butter, allowing the sweetness of the lobster meat to shine. For those seeking warmth and richness, the Connecticut Roll is a decadent option, featuring tender lobster tossed in melted butter. More adventurous diners may opt for the Lobster Salad Roll, which blends chilled lobster with crisp celery, mayo, and a hint of lemon dressing, or the Lobster BLT Roll, where succulent lobster is paired with smoky bacon, crisp lettuce, and ripe tomato for a satisfying combination of textures and flavors.

Mason’s also caters to those who prefer other shellfish options, with a Shrimp Roll that features jumbo shrimp mixed with mayonnaise, celery, and lemon for a light yet flavorful alternative. For the ultimate indulgence, The Bar Harbor Roll includes 50% more lobster meat, including lobster tail, providing an elevated experience for anyone looking to make their meal truly memorable.

Beyond rolls, the menu offers a diverse selection of entrées and accompaniments that highlight the restaurant’s commitment to fresh ingredients and culinary creativity. Salads featuring lobster or shrimp are served over fresh greens with tomatoes, cucumbers, goat cheese, and dried cranberries, offering a lighter option that still emphasizes the star ingredient. Comfort-focused dishes such as Lobster Grilled Cheese and Lobster Mac & Cheese provide a rich, satisfying take on classic favorites, while soups like the lobster bisque, generously topped with chunks of lobster, and New England Clam Chowder capture the flavors of the coast with every spoonful.

Sides and beverages round out the Mason’s experience, with traditional options like potato salad, coleslaw, and Cape Cod chips, as well as a selection of organic Maine Root sodas, bottled water, and iced tea. For diners looking to customize their meal, a variety of combo options are available, allowing patrons to pair their rolls with a cup of soup, a side, and a beverage for a complete, satisfying seafood feast. Families are also well-catered for, with options like Nathan’s All Beef Hot Dogs and classic grilled cheese sandwiches available for younger guests.

Mason’s dedication to quality and authenticity extends to every detail, from the careful sourcing of lobster to the preparation of each dish, ensuring that every bite reflects the essence of the sea. While the restaurant warns of the potential for naturally occurring shell fragments—a testament to its use of genuine lobster—the commitment to freshness and flavor remains uncompromised.

With its prime Long Branch location, Mason’s Famous Lobster Rolls® has become a destination not just for locals but for anyone exploring New Jersey’s vibrant coastal culinary scene. Its menu balances tradition and innovation, providing a comprehensive seafood experience that appeals to a wide range of tastes and dining preferences. Whether enjoying a warm Connecticut Roll while watching the waves or savoring a chilled Classic Lobster Roll on a sunny afternoon, guests can expect an authentic taste of the coast paired with friendly service and a welcoming atmosphere.

For visitors looking to explore more of New Jersey’s exceptional dining options, Mason’s stands out as a shining example of what the state has to offer, joining a growing roster of restaurants that celebrate both quality ingredients and culinary craftsmanship. By blending the flavors of New England with the accessibility and hospitality of the Garden State, Mason’s ensures that every meal is more than just food—it’s an experience, a connection to the coast, and a celebration of seafood at its finest.