Jersey & Co. Gelato Expands North, Bringing Small-Batch Flavor to Bergen County

A Jersey City favorite known for its handcrafted gelato and deep community roots has officially planted its flag in Bergen County. Jersey & Co. Gelato celebrated the grand opening of its newest location on December 20, welcoming customers to Haworth for the brand’s first venture beyond Hudson County and Newark Liberty International Airport.

Located at 160 Terrace Street, the new shop marks an important milestone for the growing business, introducing Bergen County residents to a concept built on small-batch production, bold flavors, and an emphasis on authenticity. The Haworth location takes over the former Fitzie’s space and brings a familiar neighborhood feel that aligns with the company’s community-first approach.

Founded by lifelong Jersey City residents Peter Jose and LeKendrick Shaw, Jersey & Co. Gelato has earned a loyal following by focusing on quality over quantity. Every batch is crafted with care, prioritizing texture, balance, and natural ingredients rather than artificial colors or shortcuts. That philosophy is evident the moment customers step up to the counter.

The menu extends well beyond traditional gelato. Guests can choose from classic dairy-based gelato, refreshing sorbets, milkshakes, and a full lineup of espresso drinks. Flavors rotate regularly, ensuring there is always something new to discover while maintaining a core group of fan favorites.

Among the standouts is ube, a rich purple sweet potato flavor inspired by co-owner Peter Jose’s Filipino heritage. Pistachio is another signature, made with pure Italian pistachio paste and intentionally left its natural beige color, a subtle nod to the shop’s commitment to authenticity. Seasonal selections currently include Apple Cider Donut, Pumpkin Spice, and Amarena, an Italian sour cherry flavor that delivers a perfect balance of sweet and tart.

Jersey & Co. has also built a reputation for creative offerings that blur the line between dessert and experience. Boba’lato, which pairs bubble tea with a scoop of gelato, has become a popular choice, while dairy-free options like mango sorbet ensure there is something for every palate. Tiramisu and strawberry cheesecake round out a menu that feels both playful and refined.

Behind the scenes, craftsmanship plays a major role. Jose is a graduate of the renowned Gelato University in Bologna, Italy, where he honed the techniques that define the shop’s smooth textures and clean flavors. That training carries through every location, from the original Jersey City storefront near Lincoln Park to the busy Terminal A outpost at Newark Liberty International Airport, where travelers are often greeted with complimentary samples.

The Haworth opening also brings with it the brand’s commitment to giving back. Through an initiative known as #ProjectKidTurnsSuccess, the owners focus on hiring and mentoring local youth, using the business as a platform for real-world experience and personal growth. It is a mission that resonates strongly in the communities Jersey & Co. serves and adds depth to the brand’s expansion.

In addition to in-store service, Jersey & Co. offers custom catering for weddings, private parties, and events, featuring a mobile gelato bike or full-service bar with unlimited servings. Espresso drinks such as affogatos, ube lattes, and calamansi spritzers further broaden the appeal, making the shop as much a café destination as a dessert stop.

As Haworth welcomes this new addition, Jersey & Co. Gelato’s arrival reflects a larger trend across New Jersey, where locally rooted food businesses continue to expand without losing their identity. For residents of Bergen County, it means access to a beloved brand that blends global inspiration with unmistakable Jersey pride.

For more stories spotlighting local openings, culinary trends, and must-visit spots across the state, explore Explore New Jersey’s food and beverage coverage, where the Garden State’s dining scene continues to shine.