Drive-Thru Coffee Giant 7 Brew Sets Its Sights on Bergen County with Upper Saddle River Arrival

A major new player in the national coffee scene is preparing to make its first move into Bergen County, signaling a notable expansion of drive-thru beverage culture in North Jersey. 7 Brew, the rapidly growing coffee chain known for its speed-driven model and highly customizable drinks, is planning to open a new location at 207 Route 17 South in Upper Saddle River, marking its debut in the county and further strengthening its New Jersey footprint.

The upcoming location places 7 Brew along one of Bergen County’s busiest commercial corridors, an area already synonymous with high traffic and convenience-focused dining. The Route 17 site positions the brand to capture daily commuters, families, and coffee enthusiasts looking for fast service without sacrificing variety or quality. While an official opening date has not yet been announced, the project reflects the chain’s continued momentum as it pushes deeper into the Northeast.

Founded in 2017, 7 Brew has emerged as one of the fastest-expanding drive-thru beverage concepts in the country. In less than a decade, the brand has grown to more than 500 locations nationwide, fueled by a business model built almost entirely around efficiency and customer engagement. New Jersey already hosts several 7 Brew locations in other regions, but the Upper Saddle River site will serve as the company’s first foothold in Bergen County and North Jersey as a whole.

Unlike traditional cafés, 7 Brew focuses exclusively on drive-thru service, allowing customers to order quickly and tailor their drinks to exact preferences. The menu spans far beyond standard coffee offerings, featuring hot and iced coffee drinks, flavored teas, energy-infused beverages, lemonades, smoothies, and sodas. Customization is central to the experience, with a wide range of syrups, milk options, and flavor combinations designed to appeal to both coffee purists and those seeking something more playful or indulgent.

At the core of the brand’s identity is a philosophy it calls “Cultivating Kindness,” a concept that emphasizes personal connection, upbeat service, and positive daily interactions. Employees are trained to prioritize friendliness and engagement, aiming to turn even a brief drive-thru stop into a moment that feels welcoming and personal. This approach has helped 7 Brew build a loyal following, particularly among younger customers and busy professionals who value both efficiency and atmosphere.

The arrival of 7 Brew also reflects broader trends shaping New Jersey’s beverage landscape, where drive-thru concepts and specialty coffee continue to gain traction. As interest grows in how coffee is sourced, prepared, and enjoyed, chains like 7 Brew exist alongside a wider ecosystem that includes local roasters, cafés, and agricultural roots tied to the coffee industry. That connection can be explored further through Explore New Jersey’s coverage of the state’s broader coffee culture and related agricultural influences, highlighting how national brands and local traditions intersect across the region.

For Upper Saddle River and surrounding communities, the new location represents both a convenient addition and a sign of Bergen County’s ongoing appeal to expanding national brands. As construction and planning move forward, anticipation is building among residents eager to see how 7 Brew’s high-energy model will fit into the local dining landscape.

With no official opening date confirmed, the Upper Saddle River location remains one of the more closely watched upcoming food and beverage arrivals in Bergen County. Once open, it is expected to draw steady traffic from Route 17 while introducing North Jersey to a drive-thru coffee experience that has already made a significant impact nationwide.