Jersey City continues to see remarkable growth in its housing market, and one of the most striking additions this year is Parlour Place, a residential community that merges history with contemporary living. Located at 857 Bergen Avenue, this development bridges the neighborhoods of Journal Square and McGinley Square, offering renters an opportunity to live in a property where 19th-century craftsmanship meets 21st-century convenience.
The name “Parlour Place” pays homage to a beloved ice cream parlor that once operated on the site, a nod to neighborhood history that carries through the design. The building incorporates portions of an original 1880s structure, with historic details like exposed brick, carved woodwork, and stained-glass elements painstakingly restored. These touches give the property a distinctive character that sets it apart from other new residential projects in Jersey City.
During construction, hidden architectural gems were uncovered and preserved, including a three-course brick arch spanning the building’s width and handmade stained-glass sashes. Even smaller details, like marble tabletops from the former ice cream parlor, have been repurposed into communal furniture, and cast iron posts discovered in the walls were cleaned, painted, and placed prominently on the façade. Every feature tells a story, making the building itself part of Jersey City’s living history.
The lobby brings the elegance of the Gilded Age into the present, featuring a coffered ceiling, brass lighting, and a spacious lounge area designed for both relaxation and social gatherings. On the ground floor, Jersey Pizza Shop has already become a neighborhood staple, drawing residents and locals alike with pies made from small-batch ingredients and Italian imports. Its neon signage recalls the theater marquees that once lit up the Journal Square area, weaving another thread of nostalgia into the property’s identity.
Architecturally, Parlour Place balances past and present with a thoughtful expansion that extends the building north along Bergen Avenue. The original red-brick façade contrasts with the ash-gray exterior of the addition, creating a dialogue between historic preservation and modern minimalism. The design choice highlights the project’s philosophy: honoring the past while embracing the needs of today’s renters.
Amenities reflect what modern tenants expect from luxury living in Jersey City. Residents enjoy keyless entry, secure package lockers, on-site laundry, and ample bicycle storage. For wellness and work, there is a state-of-the-art fitness center, co-working spaces, and a conference room featuring limewashed walls and abundant natural light. A landscaped rooftop deck offers sweeping views of Journal, Bergen, and McGinley Squares, with lounge chairs, garden areas, and café-style seating for residents looking to unwind above the city.
Apartments range from studios to three-bedroom units, with select residences featuring dens, patios, and two penthouses that boast private terraces. Interiors are designed to blend modern finishes with subtle nods to the building’s historic origins. Open layouts, contemporary kitchens, and carefully chosen details make each unit feel connected to the overall design story. Studios have been in especially high demand, with the property already surpassing 60 percent leased since its opening.
To attract new tenants, Parlour Place is offering leasing incentives that include one month of free rent on 18-month leases and two months free on 24-month leases. With its prime location, abundant amenities, and unique architectural character, the property has quickly become a standout option for renters seeking something beyond the standard apartment experience.
Parlour Place is a creation of Stonebridge Capital, with Sabia Construction overseeing the build and Rebeca-Rebeca Studio providing design that seamlessly integrates nostalgia with modern living. The result is a property that enriches Jersey City’s housing landscape and sets a new benchmark for adaptive reuse projects.
For those interested in learning more about residential opportunities and the latest developments across the Garden State, explore New Jersey real estate to see how communities like Parlour Place are redefining urban living.
