Performance apparel brand Rhone is gearing up for the official grand opening of its newest New Jersey store in Princeton, bringing a full day of festivities to Palmer Square on October 4. The event will run from 10 a.m. to 6 p.m. and promises discounts, giveaways, and special experiences designed to introduce the community to the brand’s latest retail location.
Shoppers attending the celebration can enjoy 25 percent off storewide along with exclusive perks. Purchases of $200 or more will come with a complimentary Rhone tote bag, while local favorites Rojo’s Roastery and The Gingered Peach will provide refreshments until 5 p.m. Guests will also be treated to pop-up activations, including a rowing challenge with Alpha Fit Club from 10 a.m. to 2 p.m., where participants will have the chance to win prizes. From noon to 3 p.m., Auburn Jewelry will be on-site offering permanent jewelry services with special event pricing, and advance bookings are encouraged.
Rhone, founded in 2014 by brothers Nate and Ben Checketts, has built its reputation on performance-driven apparel designed with style and comfort in mind. Originally launched as a direct-to-consumer men’s sportswear brand, the company quickly expanded into retail partnerships with major names like Nordstrom, Bloomingdale’s, Dillard’s, and Equinox. In recent years, Rhone has broadened its catalog to include women’s apparel and focused on building its brick-and-mortar presence, now boasting 20 dedicated stores across the United States.
The Princeton location, situated at 19 Hulfish Street in Palmer Square, marks the company’s second opening in New Jersey this year. Rhone entered the state on May 16 with a store at The Mall at Short Hills, followed by the Palmer Square shop opening on May 23. While both locations opened their doors earlier in the year, the Princeton store is now set to host its official grand opening event, which the brand says will be one of its most community-focused celebrations yet.
For Princeton residents and visitors, the event is not only an opportunity to explore Rhone’s latest apparel collections but also a chance to engage with local businesses and fitness partners. Palmer Square, known for its boutique shopping, dining, and community events, provides the perfect backdrop for Rhone’s celebration. For more on shopping events, openings, and retail news across the Garden State, visit Explore New Jersey’s shopping section.
Rhone’s growing footprint in New Jersey reflects the state’s importance as a retail hub, attracting brands that want to be part of its thriving mix of lifestyle, fashion, and wellness-driven communities. With its Princeton grand opening, Rhone continues to strengthen its presence while giving shoppers an interactive experience that extends beyond clothing racks to include fitness, food, and local partnerships.
