Get ready, Jersey City! A highly anticipated grand opening is set to revitalize the retail landscape at Newport Centre. International fashion powerhouse Primark is officially celebrating the launch of its newest New Jersey store this Thursday, August 14th, bringing its unique blend of trendy styles, quality products, and unbeatable affordability to the community. This marks a significant milestone for both the brand and the city, filling a massive, nearly 36,000-square-foot space on the mall’s first level—the former home of Sears—with new energy and endless shopping possibilities.
For two years, the community has been buzzing with anticipation since plans for the new location were first announced. Now, that excitement is ready to be unleashed. The Dublin-based retailer, with a global presence of more than 450 stores and a growing footprint in the U.S., has already established a loyal following in New Jersey. With existing locations in Elizabeth, East Rutherford, and Freehold, the Newport Centre store is a testament to the brand’s success and its commitment to the Garden State. Primark U.S. President Kevin Tulip expressed his excitement, noting the company’s strong connection with New Jersey shoppers. “We are so excited to bring ‘Primania’ to Jersey City with the opening of our Newport Centre store, offering incredible value and style for even more families and fashion lovers across the Northeast,” he stated.
Shoppers can expect to find more than just clothes. Primark’s appeal lies in its diverse offerings, which include the latest fashion trends, stylish homeware, a full range of beauty products, and everyday essentials—all at highly competitive prices. The new store promises to be a treasure trove for anyone looking to refresh their wardrobe or home without breaking the bank.
The grand opening will be far more than a simple ribbon-cutting. Primark has a full weekend of festivities planned to celebrate with the community. The opening day on Thursday will feature a live DJ, special giveaways, and exclusive treats for early shoppers. The excitement continues on Saturday, August 16th, when the beloved children’s characters Bluey and Bingo will make special in-person appearances. Fans can meet and take pictures with the duo at 10 a.m., 11 a.m., 1 p.m., and 2 p.m. ET. For those who can’t get enough of the popular pups, the store also features an extensive Bluey collection.
This new Primark location not only provides an exciting new shopping destination but also signifies the ongoing evolution of Newport Centre and the broader Jersey City retail scene. As the brand continues its expansion, with a future store planned for Manhattan in 2026, its presence in Jersey City cements the area as a vital shopping hub. For more on what to buy, where to go, and all things retail, be sure to check out our comprehensive guide to New Jersey shopping. You can find more information about the state’s vibrant retail world right here on our site, including details on other locations and trends. For more shopping inspiration, visit Explore New Jersey’s Shopping section.
