Jersey City is taking a bold step forward in transforming one of its most underutilized parcels with a massive new development proposal at 180 Baldwin Avenue, the former home of the C.F. Mueller Pasta Company. The site, vacant for nearly a decade, recently received preliminary approval from the city’s Planning Board for an expansive six-tower project featuring residential units, office space, retail, and public amenities. This move signals a significant push to revitalize the area and integrate it into the broader Journal Square 2060 Redevelopment Plan.
The project, spearheaded by 180 Baldwin Avenue LLC, a subsidiary of Dvora and Shuster Management, covers roughly six acres within the Palisade Preservation Overlay District. It envisions six 27-story towers, each rising 293 feet, and a total of 2,088 residential units. These units will be delivered in six phases, with the first phase positioned near the corner of Baldwin Avenue and Academy Street. The residential mix includes 698 studios, 943 one-bedroom units, 333 two-bedrooms, and 114 three-bedroom units, though notably, the plan does not include any affordable housing.
Designed by MHS Architecture and engineered by Dresdner Robin, the development will occupy approximately two-thirds of the block bounded by High Street, Rock Street, and Baldwin Avenue. The plan includes an innovative pedestrian plaza built partially on a suspended platform to accommodate the sloped topography, creating a multi-level public space. This plaza will feature green spaces, a carousel, a children’s play area, and four retail kiosks, providing community-focused gathering spaces within the dense urban environment.
The ground floors of four of the six towers will host retail spaces, with the first three towers prioritized for these commercial elements. Office space is planned for the first three floors of all towers, totaling roughly 114,000 square feet, taking advantage of office bonuses outlined in the city’s redevelopment guidelines. Residential amenities include gyms, pools, and other indoor facilities located within the building basements. Additionally, each building will have rooftop decks and greenroof spaces, offering both communal and environmental benefits.
Parking is thoughtfully addressed with 658 car parking spaces and 1,216 bicycle spaces, accommodating residents and visitors while encouraging sustainable transit options. The Planning Board granted a variance to reduce the minimum tower setback to 12 feet from the base façade, facilitating a more cohesive streetscape along Baldwin Avenue.
This development represents a dramatic expansion from prior proposals, which had envisioned only four buildings on the site. The six-tower plan reflects Jersey City’s broader ambitions to maximize underutilized parcels while blending residential, commercial, and recreational spaces to create a dynamic, mixed-use urban hub. While preliminary approval has been granted, the developers will need to navigate the final approval process before breaking ground, including any additional city or community input.
For those following Jersey City’s growth and real estate developments, 180 Baldwin Avenue stands out as a pivotal project that could reshape the neighborhood. From its pedestrian-friendly plaza to its mix of residential, retail, and office space, the proposal exemplifies modern urban planning principles that prioritize livability, connectivity, and community amenities. Jersey City residents and investors alike will be watching closely as the project progresses toward final approvals and eventual construction.
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